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Choosing a data management platform (DMP) is a monumental first step in the journey to becoming a more data-focused publisher. It’s crucial to remember, though, that it’s just the beginning. You need a robust DMP, but you also need to create an effective data strategy if you want to achieve success in leveraging data. Implementing … Read more
We make it easier for you to access and act on the data you need to keep your business thriving. Here are some hard and fast rules to data collection.
If you’ve ever taken a look at a Lumascape, it is clear that there are many companies in the ad tech space who identify themselves as a DMP, a DSP, or some combination of the two (“hybrid DMPs”).
This week’s Under the Hood features Omar Abdala, Lotame’s Chief Data Scientist. While Omar isn’t turning data into actionable insights and building out our Data Science team here at Lotame, you will probably find him supporting his kids at various sporting events! Interested in learning about his fascination with autocross and track racing? Read on … Read more
Subscriptions are re-emerging as a viable way for publishers to earn revenue from their content. While the overall numbers are still relatively small, the proportion of people who pay for their news is growing. In the United States, the percentage of people who pay for news rose from nine percent to 16 percent from 2016 to 2017, … Read more
A crash course on Boolean Logic as it applies to building audiences within the Lotame DMP.
Here is a basic breakdown of everything you need to know about data exchange to help you understand why Lotame’s data exchange is so important to you as an advertiser, publisher or digital agency. What Is a Data Exchange? A data exchange shares data between various stakeholders. A data exchange provides access to data points … Read more
DMPs are traditionally thought of in terms of improving advertising effectiveness or advertising ROI, but the applications for DMPs extend far beyond the world of advertising.
Can you think of the last time you spent all your energy and focus on a single device or platform? It has probably rarely — if ever — happened, right? Sure, you might spend a lot of time in front of the TV, your work computer or even in your home office, but you likely … Read more
Traditional advertising has benefits, but for many businesses to stand out in the crowded world of digital marketing, your message must be relevant above all else. Sending targeted and carefully crafted messages based on consumer demographics and interests is no longer enough. You need consumers to connect with your product in a way that leads … Read more
