Read more
TL;DR Are your marketing campaigns actually working, or just… working? A/B testing (or split testing) is your crystal ball, giving you data-backed answers to boost ROI. Stop guessing what your audience wants and let them show you with data. Are your marketing campaigns performing as well as they could be? Whether a campaign isn’t meeting … Read more
When trying to reach customers with a marketing message or ad campaign, targeting the right market with the right message is essential — If you aim too broadly, your message might reach a few people who end up becoming customers, but you’ll also reach a lot of people who aren’t interested in your products or … Read more
Jump to: In an increasingly connected world, people are bombarded by marketing messages almost constantly. Today’s consumers can encounter up to 10,000 brand messages every day, far too many for a single person to remember or even notice. Customers receive advertising messages through several different channels — ads appear on television, social media, the radio and even … Read more
Jump to: Every business wants a big return on the investments they make in marketing and sales. To accomplish that, you need to attract prospects and customers who will provide value to your company. Often, those customers are the same ones to which you can provide significant value. Unless you have an unlimited marketing budget, … Read more
Check out these 5 tips for successful audience targeting from Lotame’s Director of Marketing, Michel Benjamin.
Choosing a data management platform (DMP) is a monumental first step in the journey to becoming a more data-focused publisher. It’s crucial to remember, though, that it’s just the beginning. You need a robust DMP, but you also need to create an effective data strategy if you want to achieve success in leveraging data. Implementing … Read more
We make it easier for you to access and act on the data you need to keep your business thriving. Here are some hard and fast rules to data collection.
If you’ve ever taken a look at a Lumascape, it is clear that there are many companies in the ad tech space who identify themselves as a DMP, a DSP, or some combination of the two (“hybrid DMPs”).
This week’s Under the Hood features Omar Abdala, Lotame’s Chief Data Scientist. While Omar isn’t turning data into actionable insights and building out our Data Science team here at Lotame, you will probably find him supporting his kids at various sporting events! Interested in learning about his fascination with autocross and track racing? Read on … Read more
Subscriptions are re-emerging as a viable way for publishers to earn revenue from their content. While the overall numbers are still relatively small, the proportion of people who pay for their news is growing. In the United States, the percentage of people who pay for news rose from nine percent to 16 percent from 2016 to 2017, … Read more
