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Imagine being able to sit down for a cup of coffee with each of your customers to dive into who they are as a consumer. What are their incomes? Where are they from? Where do they vacation? What are their hobbies? What past purchases are indicative of their future actions? These insights would give you … Read more
Why is it so important to understand the different types of data? Data is one of the biggest drivers of successful marketing today. Which kinds of data will benefit you the most, though, depends on your current situation and your goals as a marketer. With that in mind, let’s dig into what each type of data … Read more
A data management platform is the backbone of data-driven marketing and serves as a unifying platform to collect, organize, and activate your first- and third-party audience data from any source, including online, offline, or mobile.
Today’s customers use multiple channels — laptops, smartphones, brick-and-mortar stores and much more — to interact with brands. According to a recent report from Google, 90 percent of consumers use multiple devices to accomplish a single task online. To effectively reach their audiences, companies need to use a cross channel marketing strategy. While using multiple … Read more
Business success often depends on discovering what your customers want, and offering it to them in a mutually beneficial way — meeting their needs and helping your company expand. The more you know about your customers, the easier it becomes to predict and meet their needs, which makes a 360-degree customer view crucial for businesses … Read more
Data is one of the most precious resources in today’s business landscape. The more information you have about your customers, the better you can understand their interests, wants and needs. This enhanced understanding helps you meet and exceed your customers’ expectations and allows you to create messaging and products that appeal to them. But here’s … Read more
Digital ad spend worldwide passed $600 billion in 2023. Much of that ad spend, however, ends up wasted. In a recent survey by Rakuten Marketing, digital marketers estimated they waste 26 percent of their budget on the wrong strategies and channels. Wasted ad spend is a significant problem in the marketing industry, but you don’t … Read more
Data is a hot topic in the business world these days. Everyone wants to talk about the insights and value they can derive from data. There’s a good reason for that — data is one of the most valuable resources available to today’s marketers, agencies, publishers, media companies and more. But data is only useful … Read more
Jump to: Not that long ago, publishers only had to consider desktop when creating digital content. Today, however, readers consume content on a variety of devices — many of them mobile. While the global shift to mobile presents some challenges to publishers, it also provides opportunities. Publishers who don’t take advantage of mobile are missing … Read more
TL;DR Are your marketing campaigns actually working, or just… working? A/B testing (or split testing) is your crystal ball, giving you data-backed answers to boost ROI. Stop guessing what your audience wants and let them show you with data. Are your marketing campaigns performing as well as they could be? Whether a campaign isn’t meeting … Read more
