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Today’s customers use multiple channels — laptops, smartphones, brick-and-mortar stores and much more — to interact with brands. According to a recent report from Google, 90 percent of consumers use multiple devices to accomplish a single task online. To effectively reach their audiences, companies need to use a cross channel marketing strategy. While using multiple … Read more
Business success often depends on discovering what your customers want, and offering it to them in a mutually beneficial way — meeting their needs and helping your company expand. The more you know about your customers, the easier it becomes to predict and meet their needs, which makes a 360-degree customer view crucial for businesses … Read more
For today’s businesses, data is an invaluable resource. With so much data being produced, it’s easy for organizations to struggle with maximizing that data’s potential. Gathering, sorting and using data becomes difficult without an effective strategy for processing and optimizing it in place. Developing a business data strategy can help businesses overcome these challenges and … Read more
Data is one of the most precious resources in today’s business landscape. The more information you have about your customers, the better you can understand their interests, wants and needs. This enhanced understanding helps you meet and exceed your customers’ expectations and allows you to create messaging and products that appeal to them. But here’s … Read more
Digital ad spend worldwide passed $600 billion in 2023. Much of that ad spend, however, ends up wasted. In a recent survey by Rakuten Marketing, digital marketers estimated they waste 26 percent of their budget on the wrong strategies and channels. Wasted ad spend is a significant problem in the marketing industry, but you don’t … Read more
Data is a hot topic in the business world these days. Everyone wants to talk about the insights and value they can derive from data. There’s a good reason for that — data is one of the most valuable resources available to today’s marketers, agencies, publishers, media companies and more. But data is only useful … Read more
Jump to: Not that long ago, publishers only had to consider desktop when creating digital content. Today, however, readers consume content on a variety of devices — many of them mobile. While the global shift to mobile presents some challenges to publishers, it also provides opportunities. Publishers who don’t take advantage of mobile are missing … Read more
TL;DR Are your marketing campaigns actually working, or just… working? A/B testing (or split testing) is your crystal ball, giving you data-backed answers to boost ROI. Stop guessing what your audience wants and let them show you with data. Are your marketing campaigns performing as well as they could be? Whether a campaign isn’t meeting … Read more
When trying to reach customers with a marketing message or ad campaign, targeting the right market with the right message is essential — If you aim too broadly, your message might reach a few people who end up becoming customers, but you’ll also reach a lot of people who aren’t interested in your products or … Read more
Jump to: In an increasingly connected world, people are bombarded by marketing messages almost constantly. Today’s consumers can encounter up to 10,000 brand messages every day, far too many for a single person to remember or even notice. Customers receive advertising messages through several different channels — ads appear on television, social media, the radio and even … Read more
