Publishers Choose Lotame Panorama ID™ As One of the Top Adopted Cookieless ID Solutions

Lotame’s Panorama ID — a global people-based, privacy-compliant identity solution for the open web — has seen incredible growth in the past year among publishers. As of July 2023, it’s now the second most adopted cookieless ID solution in the world deployed by more than 50,000 publishers globally.* 

Choosy publishers are choosing Lotame Panorama ID. We are leading the charge on audience addressability and powering privacy-first global data connectivity. Lotame does not collect data associated with users who have not provided the necessary consent required for the region they reside in. 

100 Channels & Counting. The Lotame Panorama ID is addressable in more than 100 adtech channels, and counting, including DV360, The Trade Desk, Xandr, and more with:  

• Direct DSP integrations
• Direct SSP integrations
• Indirect SSP and DSP integrations 

Privacy-First Cookieless Targeting Works Now. With hundreds of campaigns in markets around the world, Panorama ID is driving industry-leading results for publishers and marketers across multiple campaign set ups: 

• Publisher Direct – Dr. Martens sees 9.43X lift in CTR 
• SSP Direct – 8X CPM for this publisher 
• DSP Direct – 2.5X more efficient delivery for a global financial brand
• NEW! – 2X more cost-efficient engagement for a global luxury auto brand

Secure your future in the post-cookie world. Any publisher, on any ad server, can use our identity solution. 

Don’t wait until third-party cookies are gone — increase addressability and revenue with us today. We look forward to helping publishers reimagine their data in a cookieless world with Panorama ID!

*In addition to being a top identifier, Lotame is listed as one of the top adopted & verified cookieless solutions.