Dr. Martens, one of the most recognized footwear brands in the world, wanted to reach and engage new consumers in the U.S. Hispanic community. With a cookieless world on the horizon, the iconic brand knew it couldn’t rely alone on first-party data gathered from site activity and customer lists. Dr. Martens sought the help of Digo Hispanic Media, the premium Hispanic audience network, to learn more about its diverse audience and reach them in an authentic and meaningful way.
The test drove the best results you could hope for as a brand and marketer: lower cost, increased reach and better engagement. We’re not only excited by the improved campaign efficiency we saw with Lotame’s Panorama ID, but also by the increased segmentation opportunities it gives us even in the future. By combining our first-party data with Digo and Lotame’s data sources, we can better identify and reach our target audience, and communicate with our existing customers in a more meaningful way.”
— Erika Clemens, Digital Marketing Manager, Paid Media & SEM, Dr. Martens
Learn how Dr. Martens achieved these amazing results, powered by data enrichment and identity:
107% more viewable impressions
9.43X lift in CTR
1/10 the cost compared to cookie environments
Read the exclusive story in AdAge.