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[Infographic] Roadmap to Successful Auto Campaigns

Did you know that the U.S. auto industry is projected to spend over $14B on digital media by 2020*? Let us go for a quick ride and we’ll help you better target audiences in market for a new car so you can be even more successful with future auto campaigns!

It’s time to go beyond the vehicle purchase data. From auto audience data and behavioral profiles to B2B and geographic layering, Lotame data segments will help you be more strategic when it comes to reaching your auto intenders.  

View the Auto Infographic and Find Out More

Are you targeting families with kids that enjoy action sports and watch auto sports on the weekends? How do you reach them online and off? Mix and match your data segments with focused messaging to help you reach the right audience, in the right geography, at the right time.

  • Auto Audience Data 
  • Behavioral Profiles
  • Demographic Profiles
  • Smart TV Viewership
  • B2B
  • Geographic Layering
  • Seasonal Segments
  • Audience Optimizer

Let us know if you have any questions or if you’re looking for something custom. Lotame Data Exchange (LDX) data can be purchased through the Lotame platform and in various DSPs and Ad Exchanges.  If you would like to learn more about the Lotame Data Exchange, please reach out to us; we’d love to help.  You can reach us at DataSales@lotame.com.

*Source: eMarketer