The Next-Gen Data Platform Spherical Get Data Empowered LEARN MORE

Panorama Identity

Broaden your customer view and extend data connectivity with our Panorama Identity solutions. Powering Lotame’s next-gen data platform Spherical, Panorama preserves and extends addressability across the global open web and beyond.

Request a Demo

Identity Solution Suite

Identity is essential in today’s digital advertising ecosystem. As the the foundation of our Spherical platform, our identity framework ensures that clients can engage respectfully and meaningfully with consumers across all screens.

Lightning Tag

Drive scale, targetable impressions, and match rate with our real-time edge processing and data collection of first-party cookies, MAIDs, emails, and more. Collect and extract data on every browser and device for first-impression targeting and more.

Man connecting devices together

Panorama Graph

Find your customers and prospects around the world with our patented graphing technologies, a mix of deterministic and probabilistic links. Get complete, consistent, and compliant data connections based on device, cookie, and declared IDs to power your people-based marketing.


Panorama ID™

Reach more of your customers with the first global, people-based, privacy-first identifier for the open web. Our predictive solution is interoperable across platforms, devices, and other IDs for the greatest scale and impact.

Laptop, tablet and smartphone

What the Industry Cares About

Preserve data connectivity and addressability across the global open web and beyond
Monetize all your inventory and instantly increase its value
Connect Consumers
Find and connect consumers across IDs, browsers, and devices
Protect consumer privacy with our transparent ID

Solutions as Unique as Your Needs