Panorama Identity

Broaden your customer view and extend data connectivity with Panorama Identity. Powering Lotame’s next-gen data platform Spherical, Panorama Identity preserves and extends critical data connections and portability across the global open web and beyond.

The New Data Future

Panorama Identity empowers marketers and publishers to grow their businesses with consented, accurate, and scalable data. Our unique approach provides the scale and precision marketers need to reach consumers across the global open web, driving healthy competition and revenue for publishers of all sizes.

Panorama Graph

Find your customers and prospects around the world with our patented graphing technologies, a mix of deterministic and probabilistic links. Panorama Graph connects and unifies consumer digital touch points across emails, cookies, and device IDs to offer a single view of a user.

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Lotame Panorama ID™

Reach more of your customers with our award-winning, global pseudonymous identifier, Lotame Panorama ID. Our hybrid deterministic and probabilistic solution unlocks cookieless activation at scale.

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How Panorama Identity Supports a Thriving Ad Ecosystem

Preserves data connectivity used for personalized advertising across the global open web and beyond

Monetize — Helps grow and maintain yields for publishers and fund a free, open ad supported internet

Connect Consumers — Fuels brand and consumer connections across devices without reliance on cookies

Data Empowered Results

Scaled delivery with Panorama ID in Safari and Firefox — and 3X cheaper than cookies

We’ve done our due diligence and trust Lotame Panorama ID. The predictive cookieless solution is delivering fantastic results for our leading brand portfolio in terms of scale across the open web and cost-efficiency. We’re well positioned to grab the cookieless future by the horns — in fact, we already are!”
— Miles Pritchard, Managing Partner, OMD - EMEA