Broaden your customer view and extend data connectivity with our Panorama Identity solutions. Powering Lotame’s next-gen data platform Spherical, Panorama preserves and extends addressability across the global open web and beyond.
Identity is essential in today’s digital advertising ecosystem. As the the foundation of our Spherical platform, our identity framework ensures that clients can engage respectfully and meaningfully with consumers across all screens.
Drive scale, targetable impressions, and match rate with our real-time edge processing and data collection of first-party cookies, MAIDs, emails, and more. Collect and extract data on every browser and device for first-impression targeting and more.
Find your customers and prospects around the world with our patented graphing technologies, a mix of deterministic and probabilistic links. Get complete, consistent, and compliant data connections based on device, cookie, and declared IDs to power your people-based marketing.
Reach more of your customers with the first global, people-based, privacy-first identifier for the open web. Our predictive solution is interoperable across platforms, devices, and other IDs for the greatest scale and impact.
Not only did Lotame facilitate a multi-pronged collaboration among partners, but we successfully proved that audience targeting delivers on our marketing KPIs and scales in cookieless environments. This is an example of our commitment to provide the best solutions available in the market to the clients that trust us.”
— CEO, Xaxis LATAM
