Solutions

Lotame enables publishers to capture your customer data from any source and enrich it with insights from our global third-party data exchange. By harnessing these audience insights, you can offer targeted campaigns to your advertisers at increased CPMs, meaning you win more RFPs with bigger budgets. All of this means more revenue for you.

Integrating audience data from the Lotame platform within your CMS will enable you to deliver more customized editorial experiences. This custom content will increase the time consumers spend on your sites, drive more repeat visits and create more advertising opportunities.

Learn more about your site visitors on and off your properties, so you can customize the messaging they see and improve your targeted advertising. The better you can tailor your messaging, the more engagement you will have, and the better your campaigns will perform.

Include a targeted audience component with your proposals to win more RFPs. Give the marketer the ability to reach exactly who they want to reach, with no ad waste. Sell smarter to your advertisers using audience insights on your first-party data, by understanding the interests, actions, demographics, and locations of your consumers to be able to find more of the same.

By segmenting your existing site traffic and personalizing the content you send to each group, you have unlimited opportunities to increase your subscriber base, and generate additional revenue.