From programmatic and header bidding, to contextual direct and native advertising, we know the digital advertising landscape is complex and marketers are looking for media partners who can deliver the right alignment of content, context and consumer at scale. Lotame's data solutions for advertising help you sell smarter by leveraging audience insights to create new sales opportunities; develop custom endemic and non-endemic audiences using your data, marketer data, or 3rd party data; and activate through any desktop, mobile, or OTT ad platform.
Learn more about your visitors, viewers, and app user attributes and behaviors, and use those valuable insights to tailor your audience development strategies to increase engagement, balance paid/earned/owned activation channels, and customize your messaging to grow visits, views, and downloads.
Lotame’s data solutions help you better understand your visitors, viewers and app users so you can develop and promote new products or subscriptions to the right audiences, and continue to diversify revenue streams. By segmenting your consumers and adding more insight with the addition of 2nd and 3rd party data, you can personalize the content and offers you deliver to each group, generating new opportunities to increase your subscriber base and drive additional revenue.
Connecting audience data from the Lotame platform with your CMS enables you to get a panoramic view of consumers who read or view certain content types, and then take action to deliver more personalized editorial experiences. Delivering data-informed content increases the time consumers spend on your properties, drives more repeat visits, and generates more advertising opportunities.
Lotame enables publishers and media companies to monetize one of your most valuable assets -- your first party data. Through Lotame's turnkey Private Data Exchange (PDX), you're able to license select slices of your data to interested buyers, and lean on Lotame's data experts to guide you through the pricing and process.
Build, segment, and scale custom audiences to power omnichannel marketing campaigns that drive consumer engagement and acquisition.
Ingest data from all consumer touchpoints and activate audiences anywhere using our suite of unstacked connection tools, APIs and integrations,
Get a 360 degree view of the attributes and behaviors associated with consumers on the path to purchase, and transform those learnings into optimized custom targeting segments.
Thousands of 2nd and 3rd party data segments, including exclusive publisher-direct audiences, industry-leading Lotame Precision Demographics, and ACR-driven TV audiences.
Sydney. Singapore. Mumbai. London. New York. Chicago. Columbia. Lotame has teams around the world to serve our clients, no matter what timezone you’re in.
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