Solutions

Lotame’s Data Management Platform should never be seen as a cost center; it should be seen a profit center – an engine that sits at the heart of your tech stack and enables you to generate more advertising revenue and increase the stickiness of your digital properties.

Lotame enables publishers to capture your first-party audience data from any source and enrich it with insights from our global third-party data exchange. By harnessing these audience insights, you will be able to increase CPMs for both direct sold and programmatic inventory.

Integrating audience data from the Lotame platform within your content management system will enable you to deliver more customized editorial experiences. This custom content will increase the time consumers spend on your sites and apps, drive more repeat visits and create more advertising opportunities.

Lotame Cross-Device establishes links between different digital devices. By bridging the gap between cookies and mobile device IDs, you will be able to monetize more of your inventory and execute highly valuable and effective cross-device campaigns. Reach the right audience at the right time on the right device.

Lotame enables publishers to capture your first-party audience data from any source and enrich it with insights from our global third-party data exchange. By harnessing these audience insights, you will be able to increase CPMs for both direct sold and programmatic inventory.

Include a targeted audience component with your proposals to win more RFPs. Give the marketer the ability to reach exactly who they want to reach, with no ad waste. Sell smarter to your advertisers using audience insights on your first-party data, by understanding the interests, actions, demographics, and locations of your consumers to be able to find more of the same.