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Solutions

Lotame’s data management platform was built to deliver measurable value for marketers, publishers, and agencies. This value is unlocked through a powerful set of interlinked solutions that enable you to maximize effectiveness at every stage of your data strategy.
Get to Know Your Audience
Lotame’s data management platform helps publishers increase ad revenue, uncover insights about site visitors, and personalize content to make it too relevant to ignore.
Introducing Your Newest Revenue Stream

Lotame’s Data Management Platform should never be seen as a cost center; it should be seen a profit center – an engine that sits at the heart of your tech stack and enables you to generate more advertising revenue and increase the stickiness of your digital properties.

Lotame enables publishers to capture your first-party audience data from any source and enrich it with insights from our global third-party data exchange. By harnessing these audience insights, you will be able to increase CPMs for both direct sold and programmatic inventory.

Increase Stickiness Across Your Digital Properties

Integrating audience data from the Lotame platform within your content management system will enable you to deliver more customized editorial experiences. This custom content will increase the time consumers spend on your sites and apps, drive more repeat visits and create more advertising opportunities.

Lotame Cross-Device establishes links between different digital devices. By bridging the gap between cookies and mobile device IDs, you will be able to monetize more of your inventory and execute highly valuable and effective cross-device campaigns. Reach the right audience at the right time on the right device.

Our Solutions for Publishers
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Data Management Platform
Collect Anywhere. Use Everywhere.
Enable brands to harness audience data to make smarter marketing, product and business decisions with Lotame’s award-winning DMP.
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Audience Optimizer
Audience Optimizer
Evolve Your Perfect Audience Into Perfect Audiences
Maximize performance and efficiency of digital ad campaigns by extending an advertiser’s most valuable, sought after audiences to deliver the best possible ROI.
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Onboarding
Onboarding
Bringing Offline Data Online
Combine offline and CRM data with other data sources for a holistic view of your consumers.
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Syndicate
Powering the Seamless Exchange of Second-Party Data
Access rich second-party data not available in the open marketplace by handpicking marketers or publishers with whom you want to exchange data.
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Data Exchange
The World’s Data at Your Fingertips
Get instant access to granular data from billions of cookies and mobile IDs that are packaged into thousands of highly curated third-party data audience segments.
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Cross-Device
Cross-Device
Bridging the Gap Between Screens
Collect and connect data from all the devices your target consumers use to reach them in the right place, at the right time!
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Data Stream
Powering the People Data Needs of Global Business
Access Lotame's raw data firehose to fuel enterprise-level applications and solutions for deeper, more valuable insights into target consumers.
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Meet the Platform
Learn more about how Lotame’s data management platform can help you reach your best audience to improve campaign performance.
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Why Lotame?
Top-notch service and innovative technology to ensure your DMP success.
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