Data Solutions for Publishers | DMP for Publishers

Activate Your Audiences & Grow Your Revenue

Lotame’s data solutions make it easy for publishers and media companies to get a panoramic view of the attributes and behaviors associated with multi-platform audiences — no cookies required. And, you can leverage those learnings to develop new and valuable audience segments for activation anywhere. Scale programmatic and sponsored content advertising, personalize editorial content, find new subscribers, or create new revenue streams.

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Advertising Audience Development Consumer Marketing Content Development Data Licensing

Advertising

From programmatic and header bidding, to contextual direct and native advertising, we know the digital advertising landscape is complex and marketers are looking for media partners who can deliver the right alignment of content, context and consumer at scale. Lotame's data solutions for advertising help you sell smarter by leveraging audience insights to create new sales opportunities; develop custom endemic and non-endemic audiences using your data, marketer data, or 3rd party data; and activate through any desktop, mobile, or OTT ad platform.

Advertising Solutions

Audience Development

Learn more about your visitors, viewers, and app user attributes and behaviors, and use those valuable insights to tailor your audience development strategies to increase engagement, balance paid/earned/owned activation channels, and customize your messaging to grow visits, views, and downloads.

Audience Development

Consumer Marketing

Lotame’s data solutions help you better understand your visitors, viewers and app users so you can develop and promote new products or subscriptions to the right audiences, and continue to diversify revenue streams. By segmenting your consumers and adding more insight with the addition of 2nd and 3rd party data, you can personalize the content and offers you deliver to each group, generating new opportunities to increase your subscriber base and drive additional revenue.

Consumer Marketing

Content Development

Connecting audience data from the Lotame platform with your CMS enables you to get a panoramic view of consumers who read or view certain content types, and then take action to deliver more personalized editorial experiences. Delivering data-informed content increases the time consumers spend on your properties, drives more repeat visits, and generates more advertising opportunities.

Content Development

Data Licensing

Lotame enables publishers and media companies to monetize one of your most valuable assets -- your first party data. Through Lotame's turnkey Private Data Exchange (PDX), you're able to license select slices of your data to interested buyers, and lean on Lotame's data experts to guide you through the pricing and process.

Data Licensing

Our Products for Publishers

Lotame LAB

Build Audiences That Perform

Build, segment, and scale custom audiences to power omnichannel marketing campaigns that drive consumer engagement and acquisition.

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Lotame Connect

Collect Anywhere. Use Everywhere.

Ingest data from all consumer touchpoints and activate audiences anywhere using our suite of unstacked connection tools, APIs and integrations,

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Lotame Analytics

Actionable Audience Insights

Get a 360 degree view of the attributes and behaviors associated with consumers on the path to purchase, and transform those learnings into optimized custom targeting segments.

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Lotame Data Exchange

World’s Largest 2nd and 3rd Party Data Marketplace

Thousands of 2nd and 3rd party data segments, including exclusive publisher-direct audiences, industry-leading Lotame Precision Demographics, and ACR-driven TV audiences.

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Solutions

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