Lotame's unstacked data solutions offer unparalleled consumer insights and omnichannel activation options, so you can reach and engage consumers with subscription, product and service offers that perform. Understand what content or services your consumers are most interested in, and engage directly across screens to build and grow subscriptions, and develop and promote new products.
Use Data to Reach Your Consumers
With Lotame LAB, you can mix and match consumer data from any source, including thousands of 2nd or 3rd party data segments from the Lotame Data Exchange, to build the perfect audience, find more just like them using machine learning and modeling, and activate anywhere with 50+ media platforms integrations with Lotame Connect. Lotame Analytics offers a deep understanding of behaviors and preferences for existing customers and consumers exposed to your messaging, so you can optimize your campaigns to improve performance.
Develop the content and products your consumers want and need using 360 degree audience insights
Understand content consumption habits, preferences, and interests to develop valuable subscription products and activate offers through any channel
Leverage audience insights to develop new consumer products, and optimize your data-driven marketing efforts across channels
Build, segment, and scale custom audiences to power omnichannel marketing campaigns that drive consumer engagement and acquisition.
Ingest data from all consumer touchpoints and activate audiences anywhere using our suite of unstacked connection tools, APIs and integrations,
Get a 360 degree view of the attributes and behaviors associated with consumers on the path to purchase, and transform those learnings into optimized custom targeting segments.
Thousands of 2nd and 3rd party data segments, including exclusive publisher-direct audiences, industry-leading Lotame Precision Demographics, and ACR-driven TV audiences.
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