With Lotame's unstacked data solutions for advertising, publishers and media companies can be more nimble in responding to marketer RFPs or surfacing inventory in programmatic channels with data-driven audience segmentation powered by your own data, or in combination with marketer or 3rd party data. Enable smarter marketing across any device or screen, earning a larger share of spend and higher CPMs by surfacing valuable audience segments and improving campaign performance for programmatic or direct buys. Use machine learning and modeling to build and grow segments from any data source, activate through your adserver or programmatic supply platforms, and enhance campaign performance with 360 degree insights.
Try Data-Driven Advertising Solutions
With Lotame LAB, you can mix and match consumer data from any source, including online or offline data from your marketer partners or 3rd party data segments from the Lotame Data Exchange, to build the perfect audience, find more just like them using machine learning and modeling, and activate anywhere through integrations with 50+ platforms via Lotame Connect. Lotame Analytics offers a deep understanding of your consumers' behaviors and preferences, which you can use to optimize campaigns and messaging to improve performance.
Leverage data to sell contextually or programmatically based on how your marketers want to buy
Target valuable audience segments and charge premium rates
Activate your own data in combination with marketer and 3rd party data to surface endemic and non-endemic audiences
Build, segment, and scale custom audiences to power omnichannel marketing campaigns that drive consumer engagement and acquisition.
Ingest data from all consumer touchpoints and activate audiences anywhere using our suite of unstacked connection tools, APIs and integrations,
Get a 360 degree view of the attributes and behaviors associated with consumers on the path to purchase, and transform those learnings into optimized custom targeting segments.
Thousands of 2nd and 3rd party data segments, including exclusive publisher-direct audiences, industry-leading Lotame Precision Demographics, and ACR-driven TV audiences.
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