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Data has been termed the ‘new oil’ of the digital age, but it is more than that. It’s the lifeblood of modern businesses, and its efficacy is dependent on how it’s refined, shared, and utilized. But as data privacy regulations tighten around the world, it’s getting harder and harder to tap into the full potential … Read more
Missed connections are the key to moving this conversation forward It’s happening. Chrome-facilitated testing for a third-party cookieless world quietly rolled out. Does anyone care? Cookieless fatigue is real. Publishers have been vocal that business will suffer (44% per Digiday) post-cookie as their worries about targeting (53%) materialize. Meanwhile in marketing land, per eMarketer more … Read more
The intersection of Martech and Adtech is here, and Lotame plays a role in both, offering smarter, faster and easier ways for companies to drive growth and derive value from customer data. Lotame’s Chief Growth Officer, Alex Theriault, joined The Martech Week’s podcast, Making Sense of Martech, to discuss: Hosted by Juan Mendoza, Making … Read more
Connected TV (CTV) is one of the hottest markets in the ad industry. eMarketer predicts CTV’s annual growth rate will (once again) outpace total digital ad spending in 2023. CTV ad spending continues to expand as more players adopt ads, streaming services increase their ad loads, and people continue to spend more time cord-cutting. CTV will … Read more
You’ve heard of CTV advertising. You’ve also heard the term OTT advertising thrown around. As an “up with the times” marketer, you know streaming platforms continue to gain momentum (even surpassing cable TV viewership according to Nielsen). But you might be a bit confused about why the terms CTV and OTT advertising are used interchangeably. … Read more
Poll of over 200 marketers unveils consumer perceptions of brick-and-mortar and digital retail landscapes New York, NY (July 13, 2023) – Lotame, the global technology company that makes customer data smarter, faster, and easier to use, released new insights from a survey examining consumer perceptions of the most promising retail media networks. The survey involved 215 … Read more
Did you know that the U.S. auto industry is projected to spend over $14B on digital media by 2020? Check out this auto infographic to learn how to succeed!
Trying to reach CPG shoppers for your digital campaigns? Check out Lotame’s new infographic to learn how to succeed!
Trying to reach CPG shoppers for your digital campaigns? Check out Lotame’s new infographic to learn how to succeed!
Digital marketing analytics allow businesses to gather and analyze data to gain insights into consumer behavior, preferences, and patterns. Overall, analytics are at the core of data-driven decision making for most businesses. This article will address what digital marketing analytics are and some specific uses for market research, marketing strategy, campaign planning, and reporting. What … Read more
