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A strong AI data strategy is crucial for unlocking personalization, prediction, and performance. Learn 6 key steps to feed your AI the right data, from leveraging collaboration to choosing the right platform. Discover how to avoid common pitfalls and maximize AI’s potential.
In the ever-changing world of all things MarTech, it can be confusing to keep up with all of the current terms. To help cut through the jargon, Lotame has created an Adtech Glossary for an easy-to-use guide to understanding all of the current advertising and programmatic abbreviations that exist within today’s digital ecosystem. A-D Ad Exchange … Read more
Discover top CTV advertising trends from NewFronts 2025—insights on targeting, creative, and interactive ads, plus how Lotame powers smarter campaigns.
Explore key summer marketing trends powered by Lotame Data Exchange. Discover how consumers are behaving across verticals like retail, auto, dining, and travel—and how marketers can respond with data-driven strategies.
Discover how AI marketing tools are transforming content creation, audience targeting, and campaign performance.
Explore how data, identity, and targeting are evolving in CTV advertising. Lotame’s Chris Hogg joins The CTV Podcast to share insights.
Digital advertising is undergoing a transformation, but many agencies have yet to recognize the shift. The traditional approach to programmatic buying—where audience data is plugged into automated platforms that scour the web for inventory—has long been the standard. But as the advertising ecosystem becomes increasingly complex, this method is proving inefficient, costly, and lacking transparency. … Read more
Marketing today is at a crossroads. AI-driven personalization is more powerful than ever, but when done poorly, it can feel intrusive or even unsettling to consumers. Customers want seamless, relevant experiences—but they also demand control over how brands interact with them. This is where agentic marketing strategy comes into play. It’s not just about using … Read more
The days of one-size-fits-all advertising are long gone. As Lotame’s Vice President of Data Solutions for EMEA, I see firsthand how today’s digital landscape demands precision, relevance, and measurable ROI. Ad personalisation isn’t just a buzzword—it’s a necessity for making every ad dollar work harder. Personalized advertising drives real results. “US publishers estimated an average … Read more
TL;DR Having great ads doesn’t matter if the wrong people see them. The key is “Audience Activation”—using first- and third-party data to find your ideal customers and then reaching them with personalized, multi-channel campaigns that actually connect and drive results. As Chief Growth Officer at Lotame, I’ve spent years navigating the intricate relationship between audiences … Read more
