Top CTV Advertising Trends & Predictions from NewFronts 2025
Discover top CTV advertising trends from NewFronts 2025—insights on targeting, creative, and interactive ads, plus how Lotame powers smarter campaigns.
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Summer Marketing Trends: What Consumers Really Want
Explore key summer marketing trends powered by Lotame Data Exchange. Discover how consumers are behaving across verticals like retail, auto, dining, and travel—and how marketers can respond with data-driven strategies.
AI Marketing Tools For…All?
Discover how AI marketing tools are transforming content creation, audience targeting, and campaign performance.
Data, Identity & the Future of Streaming: A Conversation with Lotame’s Chris Hogg
Explore how data, identity, and targeting are evolving in CTV advertising. Lotame’s Chris Hogg joins The CTV Podcast to share insights.
Why Curated Media Buying Is the Strategic Shift Brands Can’t Ignore
Digital advertising is undergoing a transformation, but many agencies have yet to recognize the shift. The traditional approach to programmatic buying—where audience data is plugged into automated platforms that scour the web for inventory—has long been the standard. But as the advertising ecosystem becomes increasingly complex, this method is proving inefficient, costly, and lacking transparency. … Read more
Agentic Marketing Strategy: Balancing AI, Data, and Customer Autonomy
Marketing today is at a crossroads. AI-driven personalization is more powerful than ever, but when done poorly, it can feel intrusive or even unsettling to consumers. Customers want seamless, relevant experiences—but they also demand control over how brands interact with them. This is where agentic marketing strategy comes into play. It’s not just about using … Read more
An Advertiser’s Guide to Ad Personalisation
The days of one-size-fits-all advertising are long gone. As Lotame’s Vice President of Data Solutions for EMEA, I see firsthand how today’s digital landscape demands precision, relevance, and measurable ROI. Ad personalisation isn’t just a buzzword—it’s a necessity for making every ad dollar work harder. Personalized advertising drives real results. “US publishers estimated an average … Read more
Your Ads Are Only as Good as Your Audience Activation—Here’s Why
TL;DR Having great ads doesn’t matter if the wrong people see them. The key is “Audience Activation”—using first- and third-party data to find your ideal customers and then reaching them with personalized, multi-channel campaigns that actually connect and drive results. As Chief Growth Officer at Lotame, I’ve spent years navigating the intricate relationship between audiences … Read more
How Young Agency Media Buyers Can Win With Data Enrichment
If you’re just starting your career as an agency media buyer, here’s a secret: Get really smart about data enrichment. Why? Three reasons: A lot of campaigns start with Google Audiences as a base, and for good reason. Those audiences are free, they give advertisers a head start, and they can perform pretty well. But … Read more
Lotame’s Year in Review: Reflections from Founder & CEO Andy Monfried
From cookies to curation, how well did team Lotame predict 2024? Looking at my feed this week, it’s clear that everyone loves to predict the future. But this got me thinking, how often do we check whether we were right? So, here’s a 2024 recap with a twist: I revisited some of the Lotame team’s … Read more
