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TL;DR Marketing to sports fans works best when you tap into their real-world habits and live engagement. Lotame data shows these audiences are highly active, loyal, and primed for targeted campaigns. By aligning campaigns with these behaviors, brands can score conversions and loyalty from one of the most engaged consumer segments. Insights from the Lotame … Read more
Discover proven Black Friday marketing strategies with Lotame Data Exchange insights. Learn how to target high-intent holiday shoppers and boost your sales this season.
Now is the time to start planning and launching your Q4 holiday season campaigns using our holiday shopping audience segments at scale.
Worried about Microsoft Invest DSP shutting down? Learn how Lotame helps you avoid disruption by matching or custom-building your audience segments for alternative DSPs.
Discover why clean, connected, and structured data is essential for AI-driven programmatic advertising. Learn how Lotame’s approach ensures data readiness for smarter, faster campaign optimization.
In today’s attention economy, guessing who your audience is or what they care about is not just outdated—it’s risky. With media consumption patterns splintering across platforms and third-party cookies becoming less reliable, digital marketers can no longer rely on intuition, outdated personas, or even last year’s campaign data. The rules have changed, and brands are … Read more
A strong AI data strategy is crucial for unlocking personalization, prediction, and performance. Learn 6 key steps to feed your AI the right data, from leveraging collaboration to choosing the right platform. Discover how to avoid common pitfalls and maximize AI’s potential.
In the ever-changing world of all things MarTech, it can be confusing to keep up with all of the current terms. To help cut through the jargon, Lotame has created an Adtech Glossary for an easy-to-use guide to understanding all of the current advertising and programmatic abbreviations that exist within today’s digital ecosystem. A-D Ad Exchange … Read more
Discover top CTV advertising trends from NewFronts 2025—insights on targeting, creative, and interactive ads, plus how Lotame powers smarter campaigns.
Discover how AI marketing tools are transforming content creation, audience targeting, and campaign performance.
