10 Questions to Ask When Choosing the Publisher for Your Next Campaign
The next time you’re trying to choose a publisher for your next campaign, keep these 10 questions in mind from Lotame’s Kristen Schreck.
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Under the Hood with Lotame’s Kevin O’Connor
This week’s “Under the Hood” employee spotlight features Kevin O’Connor, Lotame’s VP of Software Engineering, who has been with Lotame for 10 years!
How to Judge Data Quality in 5 Steps
When it comes to data, understanding the differences between data providers and the segmentation they offer can prove critical in ensuring performance.
Lotame Wins Stevie Award for Customer Service
Lotame has been named the winner of a Bronze Stevie Award in the Customer Service Department – Computer Services of the Year for 2017!
Back to Basics: What are KPIs?
What are KPIs? Key Performance Indicators, commonly referred to as KPIs, are a benchmark for success or failure for any given campaign. Here are some examples.
5 Steps to Becoming a Programmatic Genius
Becoming savvy in programmatic isn’t as difficult as many make it seem, and you don’t need to have an intricate knowledge of the programmatic ecosystem to be successful.
Best Practices for Building Audiences in a DCP
Some tips from our audience-building experts on how to build even better audiences on the Lotame platform for increased engagement.
Under the Hood with Lotame’s Ross McMillan
Ross McMillan, Lotame’s Senior Sales Manager in EMEA has helped clients in every industries deploy data management platforms, and has some advice to be successful.
Audience Extension vs Audience Enrichment
Target users based on behaviors they’ve displayed off-site or to reach users on other properties. Extension and Enrichment increase reach.
Questions to Ask Your 3rd-Party Data Provider
Not sure how to choose a 3rd-party data provider? Lotame has put together a list of questions to ask your data partners to make sure you understand the quality you are getting.
