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Lotame on Privacy-Centric User Identification in a Post-Cookie World and Panorama ID

The latest episode of ExchangeWire’s TraderTalk TV featured Lotame’s Global Partnerships Lead, Pierre Diennet, and ExchangeWire’s Ciaran O’Kane. They discussed privacy-centric user identification in a post-cookie world and Lotame’s privacy-compliant identity solution for the open web, Panorama ID™. 

Watch the whiteboard session above as they discuss:

  • The two main approaches to consumer privacy and user identification (the ‘walled garden’ and the ‘open web’) and the pros and cons of both
  • Lotame’s approach to user privacy and how our technology works within the open web ecosystem
  • The Lotame Partnership Framework and its role in attaining active consent
  • How Lotame’s Panorama ID solution works and the results it has achieved in a cookieless environment.

If you’d like to learn more about how Lotame is preserving addressability and maintaining privacy across the global open web and beyond using Panorama ID, find out here. Also check out a recent case study where Dr. Martens sees a 9X lift in CTR, powered by data enrichment and identity.