The latest episode of ExchangeWire’s TraderTalk TV featured Lotame’s Global Partnerships Lead, Pierre Diennet, and ExchangeWire’s Ciaran O’Kane. They discussed privacy-centric user identification in a post-cookie world and Lotame’s privacy-compliant identity solution for the open web, Panorama ID™.
Watch the whiteboard session above as they discuss:
If you’d like to learn more about how Lotame is preserving addressability and maintaining privacy across the global open web and beyond using Panorama ID, find out here. Also check out a recent case study where Dr. Martens sees a 9X lift in CTR, powered by data enrichment and identity.