Lotame's data management platform enables publishers and media companies around the globe to capture valuable…
As any sales person knows, the goal is always to sell MORE. No matter what you are selling, your business’s bottom line, and possibly your commission, are impacted by the amount you can sell. Data Management Platforms (DMPs) like Lotame give publishers the ability to sell more ads, create new ad products and even charge higher CPMs. How exactly can this be achieved?
First, you need to understand the basics of what a data management platform is, and what it does. Lotame’s Data Management Platform (DMP) centralizes data from any sources, including online, offline, mobile, search, social, CRM, POS, campaigns, and beyond. Once that data is collected and organized, the DMP offers deep audience insights about your consumers, and makes this data actionable for audience targeted advertising and beyond.
A DMP not only enables smarter marketing across any device or screen, but also allows publishers to earn higher CPMs by targeting valuable audience segments and improving campaign performance. You can use lookalike modeling to grow your prospective target audience, send them relevant messaging based on which audience they fall into, personalize the content they see to increase pageviews, and much more.
But, if we’re just focusing on selling ads, here are a few specific ways to help you get started selling more ads with a DMP:
For more information on how Lotame’s data management platform can help you sell more media, contact us for a demo of the platform. We’d love to show you how our platform can help you sell more ads to make more money!
Looking for more tips & tricks to succeed with a DMP? Check out our DMP Playbook for Publishers for a wealth of insights to help you increase the ROI from your audience data.