As any media sales person knows, the goal is always to sell MORE.
Data Management Platforms (DMPs) like Lotame give publishers the ability to sell more ads, create new ad products and even charge higher CPMs. How exactly can this be achieved?
First, you need to understand the basics of what a data management platform is, and what it does. Lotame’s Data Management Platform (DMP) centralizes data assets from all sources, including online, offline & mobile; offers deep audience insights about your consumers and prospects; and makes this data actionable for audience targeting and beyond. A DMP not only enables smart marketing across any device or screen, but also allows publishers to earn higher CPMs by targeting valuable audience segments and improving campaign performance.
Here are a few specific ways to sell more media with a data management platform:
For more information on how Lotame’s data management platform can help you sell more media, contact us for a demo of the platform. We’d love to show you how our platform can help you make more money!