Lotame Is Headed to Cannes Lions: Will We See You There? · Book a Meeting Now
Marketing today is at a crossroads. AI-driven personalization is more powerful than ever, but when done poorly, it can feel intrusive or even unsettling to consumers. Customers want seamless, relevant experiences—but they also demand control over how brands interact with them. This is where agentic marketing strategy comes into play. It’s not just about using … Read more
Present in 109 countries, Lotame is the #1 independent global data and identity solution, with more than 1.6 billion IDs and built on 100+ data sources. Combination of Lotame and Epsilon’s identity and data will connect clients to over 90% of consumers worldwide through the Groupe’s CORE AI capability. Publicis Groupe [Euronext Paris FR0000130577, CAC … Read more
The marketing technology (Martech) landscape is hard to keep up with. With new tools hitting the market every day, marketers and agencies are faced with the decision on where to invest their money and which platforms will truly help them better orchestrate and activate their data. Chapter Three of Lotame’s “The State of Data Collaboration: … Read more
As we move further into the year, CMOs are stuck. The digital marketing world just keeps getting more complicated as data becomes both a blessing and a curse. The sheer volume of consumer insights available today is staggering, yet many CMOs find themselves trapped in a data dilemma — forced to choose between cutting costs … Read more
We’re thrilled to unveil Lotame’s new brand identity alongside the launch of our end-to-end data collaboration platform Spherical. Debuting today are our new Mission, Tagline, and Visual Identity. But we’re just getting started. Stay tuned for more of our brand identity throughout the year, across the Spherical platform and our owned channels. Onto the good … Read more
What’s in store for 2023? We asked Lotame executives to weigh in on the biggest trends and topics for the new year. Prediction #1: Amazon will unseat Google in big techAmazon is the new (and improved) Google. While the latter holds its death grip firmly on the ad products side of the business, Amazon not … Read more
Given the impact data can have on campaign performance, targeting and analytics, it’s easy to see why the quality of data matters. This is why Lotame has created Precision Audiences, premium segments based on declared datasets that improve targeting, insights, and analytics. First-to-market from this line are our Precision Demographic Audiences and Precision Interest Audiences, … Read more
A data management platform is the backbone of data-driven marketing and serves as a unifying platform to collect, organize, and activate your first- and third-party audience data from any source, including online, offline, or mobile.
Jump to: Are your marketing campaigns performing as well as they could be? Whether a campaign isn’t meeting expectations or is providing satisfactory results, there’s always the potential to improve it. The challenge, though, is figuring out which tweaks will boost performance. The only way to know for sure is to test them. That’s where … Read more
If you’ve ever taken a look at a Lumascape, it is clear that there are many companies in the ad tech space who identify themselves as a DMP, a DSP, or some combination of the two (“hybrid DMPs”).
