Why Risk It? | Activate Smarter with 20 Years of Experience

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- - - PRODUCTS
- - - Spherical Platform
      
      Get data empowered with orchestration, enrichment, insights & activation capabilities.
  - - Addressable Audiences
      
      Unlock reach with Curated Marketplaces and Lotame Data Exchange marketplace.
  - - Data & Identity Services
      
      Standalone services help marketers understand consumers and advertise more effectively.
Capabilities
- - - Capabilities
- - - Audience Creation and Modeling
      
      Segment customers, find patterns, and create lookalikes.
    - Audience Enrichment
      
      Tap into a richer view of customers and prospects.
    - Audience Insights
      
      Get the intel you need to impact consumer experiences.
  - - Curation
      
      Find your audience in surprising, less crowded places.
    - Collaborations: Insights & Targeting
      
      Expand data sources to unlock new insights and targeting.
    - CTV Targeting
      
      Engage specific audiences on streaming video.
  - - First-Party Data Onboarding & Management
      
      Connect, enrich, analyze, and segment offline and online data.
    - Identity Resolution & Activation
      
      Identify unique users across various channels and devices.
    - Revenue & Monetization
      
      Convert valuable data into advertising revenue.
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Company
- - - Company
- - - About Us
      
      Learn more about our 20 years of data and tech experience.
  - - Events & Webinars
      
      Join us and get all of your questions answered, live.
  - - Careers
      
      Grow your career at Lotame and join our trailblazing “Lota-Family.”
  - - Notes From a 20-Year CEO, One Year Post-Acquisition by Publicis
      
      Read more
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Danielle Smith

Danielle Smith

Vice President, Marketing

Danielle Smith is VP of Marketing at Lotame, overseeing marketing efforts and raising awareness and adoption of its next-gen data solutions among brand marketers and media owners.

The right experience matters.

20 years of proven data expertise.

All Articles by Danielle

Agency Data Strategist Guide: Identity Resolution, Clean Rooms, Data Collaboration & DSP Integrations

Article

21 min read

Agency Data Strategist Guide: Identity Resolution, Clean Rooms, Data Collaboration & DSP Integrations

How CMOs Lead in the Age of AI: Marketing’s New Mandate

Article

3 min read

How CMOs Lead in the Age of AI: Marketing’s New Mandate

Adtech Glossary

Article

7 min read

Adtech Glossary

Agentic Marketing Strategy: Balancing AI, Data, and Customer Autonomy

Article

4 min read

Agentic Marketing Strategy: Balancing AI, Data, and Customer Autonomy

Publicis to Acquire Lotame, the World’s Leading Independent End-to-End Data Solution

Press Release

3 min read

Publicis to Acquire Lotame, the World’s Leading Independent End-to-End Data Solution

Martech Stack Trends: The State of Data Collaboration Chapter 3

Research

3 min read

Martech Stack Trends: The State of Data Collaboration Chapter 3

CMO Challenges: Overcoming the Data Dilemma

Article

5 min read

CMO Challenges: Overcoming the Data Dilemma

Article

3 min read

Lotame’s New Brand Identity Debuts Today

2023 Predictions: Amazon, Retail Media, Identity, CTV and more

Article

3 min read

2023 Predictions: Amazon, Retail Media, Identity, CTV and more

Accuracy Matters: Lotame Precision Audiences

Article

1 min read

Accuracy Matters: Lotame Precision Audiences