X
View Agenda!
Lotame Ignite Americas For Agencies, Marketers & Publishers Register Now
data_exchange_icon.svg

Data Exchange

The World’s Data at Your Fingertips

Lotame’s global data exchange provides you with instant access to audience segments consisting of billions of cookies and mobile device IDs. We have captured granular data against these cookies and device IDs and packaged it into thousands of highly curated audience segments, which you can discover through the interactive map below. Lotame’s audience segments are available in 40+ advertising platforms, including Google, The Trade Desk, AppNexus, and more, as well as directly within Lotame’s data management platform, giving every marketer, agency, publisher and platform the ability to harness the power of third-party data from the largest data exchange in the world. Additionally, Lotame has an increased commitment to data quality and scale:

Quality: Lotame is taking a stand as a thought-leader on the topic of data quality. Access Lotame Precision Demographic Audiences, built to deliver on-target, accurate campaigns. Read more about Precision Audiences.

Scale: In addition to offering billions of data points collected from our network of publishers with over 50,000 profile attributes, Lotame offers instant access to exclusive co-branded partnerships. Add multiple data segments to any audience you are building, or, we can build custom segments too!

Key Benefits
key-benefits-tick.png
Scale Audiences

Access billions of mobile & desktop users around the globe

key-benefits-tick.png
Increase Quality

Precision Audiences that exceed benchmarks, because accuracy matters.

key-benefits-tick.png
Pre-Packaged Segments

5,000 global ready-to-target pre-packaged audience segments.

key-benefits-tick.png
Smart TV Viewership Data

Target viewers of individual TV programs or networks digitally for
cross-channel messaging.

key-benefits-tick.png
Superior Service

Our team of experienced data professionals are committed to your success.

key-benefits-tick.png
Maintain Privacy

Lotame is at the forefront of the industry's privacy standards.

Global Reach, Unparalleled Scale
Click on the map below to discover more about Lotame's global reach.
Global Reach, Unparalleled Scale
Select a continent to see regional data volumes
FAQ
Where can I buy Lotame’s third-party data?

Lotame Data is available in every major DSP and data exchange, including Google, AppNexus, The Trade Desk, Turn, TubeMogul, Videology, Tremor Media, Yahoo, DataXu, and more. Check out our list of partners and integrations to learn more. Additionally, if you are a DMP client, you can access this data directly through the platform.

What data providers sell their third-party data in the Lotame platform?

In addition to all of our anonymous third-party data providers, there are over 40 branded data vendors like Alliant, Datalogix, Dun & Bradstreet, Effective Measure, Experian, GfK MRI, Infogroup, Kantar Shopcom, Mastercard Advisors, Mobilewalla, ShareThis, V12, VisualDNA, and Weve whose data is available directly inside the Lotame platform. Click here to see a list of all of Lotame’s integrated partners.

How is Lotame ensuring data quality?

Lotame has an exclusive partnership with Are You a Human, making us the first and only data exchange that can remove all profiles identified as bots by Are You A Human’s best in class detection technology. Learn more about the partnership from the press release here. This means your campaigns will target actual people and not bots which means post-click performance improves! Save on media dollars with a proactive approach that removes identified bots before you run a campaign, rather than addressing during the post-campaign wrap up. These segments drive invalid traffic rates below 1% – regardless of which ad verification company you use to measure against fraud.

Do you offer mobile data segments?

Lotame Data Exchange offers demographic and behavioral mobile data from a pool of more than one billion unique devices around the world. Our proprietary ID matching technology appends valuable and unique data to mobile IDs and cookies for unprecedented mobile targeting through deterministic and probabilistic matching. Using these two highly effective and accurate approaches, Lotame can combine the rich data assets available from desktop and “traditional” sources to mobile devices owned by the same users. Extend the reach of your campaigns by adding high-performing mobile data segments, increase engagement, and improve ROI with cross-screen campaigns.

What are Smart TV Audiences?

Lotame offers hundreds of pre-packaged Smart TV Audiences, based on TV viewership data including network, daypart, and program. These data segments can be mixed and matched with other first- and third-party data segments to create a truly unique and unrivaled cross-channel audience for your campaign. Lotame’s partnership with a leading American HDTV company captures these rich data signals flowing from Smart TVs, making them easily available for targeting in the digital realm – anywhere Lotame data is available for purchase!

What type of service does the Lotame data team offer?

No hotlines or faceless customer service here. Lotame has a dedicated team of data account representatives who will work with you directly. Our team will consult with you on all audience targeting strategies from pre-sale, RFP, or current campaign needs.

How can I sell my data in the Lotame Data Exchange?

Looking for a new way to monetize your website, app, or other first-party data sources? We are always on the lookout for high-quality data sources to participate in the Lotame Data Exchange. The best way to find out more is to set up a time to talk with someone on the Lotame Data Team. Contact us to set up a time to talk.

What are Precision Audiences?

Lotame Precision Audiences are proprietary, globally scaled, validated data segments that exceed industry benchmarks by up to 100%. Our team of data scientists have curated these data sets to perform so you know your campaigns are actually reaching the demographic audience you want to reach. Read more.

How can I learn more?

We'd love to talk about the data segments you need or want. Contact us at datasales@lotame.com to set up a time to talk!

Real Results
Case Study
Publicis Media Adopts a Data-First Approach to Consumer Insights
February 9, 2018

"Lotame has helped us to provide rich audience insights to our clients, understanding how users engage with media and content, and how audience profiles change from one brand or product to the next. We have made better use of data to inform campaign strategy and activation, and continue to optimise campaigns using analytics derived from the DMP."
- Roli Okoro, Group Director, Audience on Demand, Publicis Media, UAE-

What Our Clients Say About Lotame

"I've been very happy with the amount of data that we have available to us. All of the data providers we would want to work with are in the Lotame platform, so we're certainly never finding ourselves short of data or short of audiences to target."
- Feliks Malts, VP Decision Science, 3Q Digital