"Lotame has helped us to provide rich audience insights to our clients, understanding how users engage with media and content, and how audience profiles change from one brand or product to the next. We have made better use of data to inform campaign strategy and activation, and continue to optimise campaigns using analytics derived from the DMP."
- Roli Okoro, Group Director, Audience on Demand, Publicis Media, UAE-
"I've been very happy with the amount of data that we have available to us. All of the data providers we would want to work with are in the Lotame platform, so we're certainly never finding ourselves short of data or short of audiences to target."