Alex Theriault talks Martech, Adtech and First-Party Data with TMW

The intersection of Martech and Adtech is here, and Lotame plays a role in both, offering smarter, faster and easier ways for companies to drive growth and derive value from customer data. Lotame’s Chief Growth Officer, Alex Theriault, joined The Martech Week’s podcast, Making Sense of Martech, to discuss: 

• Why Lotame decided to step into the Martech world with the Spherical platform the role of first-party data in a post third-party-cookie world.
• How identity is changing in Adtech and if we’ll start to see a divergence or paid and owned focused CDPs.

Hosted by Juan Mendoza, Making Sense of Martech is an extension of the TMW newsletter. Each week, the podcast features thought leaders in the marketing technology industry who dive deeper into trending topics. In this episode you’ll learn more about: 

• Lotame’s key role in the Adtech and Martech industry
• How our Identity Solution, Panorama ID and the Lotame Data Exchange work together in a cookieless world
• The Spherical Platform, and its Adtech use cases as a CDP accelerator 

Listen on Apple, Spotify, Google and everywhere else.