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Universal McCann Israel Increases Conversions 7X with Audience Targeting

Universal McCann (UM) operates in over 100 countries across the globe where industry leading data and analytics power their innovative approach to planning, investment, and custom content creation. The result is an audience-first approach that discovers, defines, and disseminates the moments that matter in media to foster better connections between brands and their audience. For a recent campaign with Huggies Wipes, the UM Israel team was focused on increasing conversions of an audience that had already been exposed to the previous campaign, but without interacting with any of the ads. They worked with Lotame’s DMP to accomplish this.

Fill out the form below to learn how Noise Digital was able to achieve:

  • 41% Increase in Conversion Rate
  • 247% Decrease in Cost Per Acquisition

 

HuggiesMcCann-AudienceMgmt-CaseStudy

Download the case study. If you’re interested in achieving similar results for your business, please contact us.