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Universal McCann Israel Increases Conversions 7X with Audience Targeting

July 16, 2019

Universal McCann (UM) operates in over 100 countries across the globe where industry leading data and analytics power their innovative approach to planning, investment, and custom content creation. The result is an audience-first approach that discovers, defines, and disseminates the moments that matter in media to foster better connections between brands and their audience. For a recent campaign with Huggies Wipes, the UM Israel team was focused on increasing conversions of an audience that had already been exposed to the previous campaign, but without interacting with any of the ads. They worked with Lotame’s DMP to accomplish this.

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  • 41% Increase in Conversion Rate
  • 247% Decrease in Cost Per Acquisition