The Challenge:
In an era where third-party cookie tracking is disappearing, RE/MAX, a global leader in real estate, and Advance Local, a powerhouse in local media, faced a critical challenge: How to uncover a multi-dimensional view of their top prospects?
The Solution:
The solution was enabled by data collaboration, facilitated through Lotame’s data collaboration platform, Spherical. This strategic move allowed the collaboration and sharing of first-party data between RE/MAX and Advance Local, uncovering new insights and behaviors of potential customers beyond the limited scope of contextual targeting.
The Results:
The Impact:
This collaboration not only showcased the untapped potential of first-party data in understanding and engaging with consumers but also set a precedent for future data-driven initiatives in the real estate industry. By leveraging advanced data analytics, RE/MAX and Advance Local have opened doors to more efficient, smarter marketing strategies and deeper consumer connections.
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