Accelerate customer acquisition across channels with the world’s largest selection of data. Gain competitive advantage with custom data blends. Target hard-to-find personas or build look-alike models based on your best customers. Take advantage of our turnkey connections to leading DSPs, ad servers and networks to activate your campaigns across channels at scale.
Leverage attributes and behaviors about your current customers from Lotame Analytics to algorithmically build prospect pools for customer acquisition initiatives. Use Lotame LAB to select and build segments based on existing customers’ level of engagement score, purchase history or customer lifetime value, and grow your prospect pools based on thousands of attributes and behavioral data points from the Lotame Data Exchange. You control how large or how focused these prospect segments are.
Key Benefits
Acquire New Customers More Efficiently
Leverage attributes and behaviors from current customers to build prospect pools
Increase Engagement & Acquisition
Personalize content and messaging shown to each audience to improve performance
Omnichannel, Global Scale
Find your next great customer across any screen around the world
Related Products
Lotame LAB
Build Audiences That Perform
Build, segment, and scale custom audiences to power omnichannel marketing campaigns that drive consumer engagement and acquisition.
Get a 360 degree view of the attributes and behaviors associated with consumers on the path to purchase, and transform those learnings into optimized custom targeting segments.
World’s Largest 2nd and 3rd Party Data Marketplace
Thousands of 2nd and 3rd party data segments, including exclusive publisher-direct audiences, industry-leading Lotame Precision Demographics, and ACR-driven TV audiences.
