Accelerate and optimize your customer acquisition efforts across channels with the world’s largest selection of 2nd and 3rd party attribute and behavioral data. Target valuable, hard to find, niche personas to bring into the top of your funnel. Or, spread your net wide and build look-alike models based on your best customers to find new customers at scale. Through Lotame’s partnerships, you can take advantage of turnkey connections to leading DSPs, ad servers and networks to activate your campaigns across channels. Get the most out of your marketing investment without needing to coordinate multiple vendors and technology platforms.
Leverage attributes and behaviors about your current customers from Lotame Analytics to algorithmically build prospect pools for customer acquisition initiatives. Use Lotame LAB to select and build segments based on existing customers’ level of engagement score, purchase history or customer lifetime value, and grow your prospect pools based on thousands of attributes and behavioral data points from the Lotame Data Exchange. You control how large or how focused these prospect segments are.