You may have already heard about our Did You Know series, and seen our kick off speaking to our Data Retention methodology. Today, we are going to talk to you about our Lotame Data Exchange.
We know how important data protection and privacy is for our clients and prospects.
So, when we hear things like, “Lotame will steal your data and place it in their Data Exchange” and “you won’t be paid properly”, we want to take the time to set the record straight.
Lotame is not in the business of stealing client data.
Our Data Exchange offers clients an additional revenue stream by monetizing their data, IF and only IF they are interested in selling it. If that is the case, our team consults with them to decide whether selling through our Data Exchange is the right fit. Depending on a client’s goals, Lotame can sell their data anonymously or promote their brand through Co-branded partnerships.
A signed agreement is required for Lotame to contribute a client’s data into our data exchange.
Our DMP and Data Exchange are very vital pieces to the Lotame business, but they are not pushed as an “all or nothing” package.
In conclusion, Lotame operates a data exchange that
Please do not hesitate to reach out, should you have any questions.