As consumers spend increasing amounts of time on multiple mobile devices, publishers and marketers are…
At first glance, many data management platforms look the same, and choosing the right one can be a challenge. How does a marketer, publisher, or agency know which DMP to trust their campaigns with? First and foremost, you need a clear understanding of what a data management platform is: the facts, the misconceptions, what they can and cannot do for you.
Once you have a firm grasp on what a DMP is and how it can help guide your data strategy, you need to know what you are looking for in a data management platform — how to choose the right one for your business. With this in mind, we have created a checklist of what YOU should be looking for in a DMP. The items listed below are some of the many features and benefits you should be looking for when selecting a data management platform:
Before you make a move in selecting a data management platform, take a few minutes to discuss internally what your goals are. What are you hoping to achieve with a DMP? How advanced do you want to become with your data?
The list provided above should help you understand what you are trying to achieve with your data management platform, so you choose one that fits into your goals. If you would like more information about Lotame’s data management platform, contact us. We’d love to give you a demo or just talk data strategy.