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Every four years, the World Cup delivers something marketers crave: mass attention. But attention alone is no longer enough. Today’s global tournaments generate a surge of behavioral signals, from second-screen browsing and social chatter to real-time purchasing and location shifts. The brands that win are not simply the ones that show up during the matches. They’re the ones that understand audiences … Read more
Discover why data partnerships are becoming essential for modern marketing strategy. Learn how privacy-safe collaboration improves audience insight, targeting, and growth.
If you’re an agency data strategist evaluating identity resolution, clean rooms, and audience activation platforms, this guide answers common technical and strategy questions. Agency data strategists sit at the center of today’s marketing technology ecosystem. They vet identity solutions, design cross-platform integrations, govern privacy-first standards, and optimize audience activation across multiple clients and media environments. But the data landscape is changing quickly. Cookies are disappearing, privacy regulations are evolving, and … Read more
At Lotame, we talk often about experience, about the kind you can’t fast-track, automate, or replicate with a slide deck full of buzzwords. This year, as we celebrate International Women’s Day, we’re honoring something deeper: the compound experience built over 20 years by the women who show up, speak up, adapt, lead, and keep learning, especially when the industry shifts beneath their feet. Adtech moves … Read more
Discover how Zuzana Urbanova’s 20+ years in adtech reflect Lotame’s compound experience—helping brands use identity-driven data to drive smarter marketing outcomes.
A year ago, this week four of us from Lotame met with Groupe to start a rapid deep dive into our compatibility as businesses. Honestly those three months leading up to the announcement of Lotame’s acquisition are a blur. The small team under the tent was acting with two mindsets: business as usual, and the exact … Read more
For an industry built on connection, adtech has never felt more fragmented—until now. 2026 will be the year the pieces finally start locking into place. From the long-promised convergence of video channels to real-time, identity-powered marketing at global scale, the next twelve months will demand smarter strategy, tighter collaboration, and meaningful outcomes. Lotame’s top data experts have surfaced the trends that matter … Read more
Discover how audience intelligence in marketing reveals the “why” behind performance, uncovers new audience opportunities, and drives smarter, data-driven strategies.
See how 2025 holiday shopping trends—especially among Gen Z and Millennials—are shifting and what marketers can do with new AI-driven behavioral insights.
Learn how modern CMOs drive growth through agility, financial fluency, and data leadership in an era defined by disruption and AI.
