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A year ago, this week four of us from Lotame met with Groupe to start a rapid deep dive into our compatibility as businesses. Honestly those three months leading up to the announcement of Lotame’s acquisition are a blur. The small team under the tent was acting with two mindsets: business as usual, and the exact … Read more
For an industry built on connection, adtech has never felt more fragmented—until now. 2026 will be the year the pieces finally start locking into place. From the long-promised convergence of video channels to real-time, identity-powered marketing at global scale, the next twelve months will demand smarter strategy, tighter collaboration, and meaningful outcomes. Lotame’s top data experts have surfaced the trends that matter … Read more
Discover how audience intelligence in marketing reveals the “why” behind performance, uncovers new audience opportunities, and drives smarter, data-driven strategies.
See how 2025 holiday shopping trends—especially among Gen Z and Millennials—are shifting and what marketers can do with new AI-driven behavioral insights.
Learn how modern CMOs drive growth through agility, financial fluency, and data leadership in an era defined by disruption and AI.
Discover which New Year’s audiences to target in 2025. Use Lotame’s data to align your marketing with motivated, high-intent consumers.
Lotame CRO Chris Hogg explains why connected, high-quality data and identity resolution are critical to build a successful AI data strategy for marketers.
Discover five creative ways to use marketing data—from identifying growth audiences to pairing AI with storytelling—and learn how top brands turn data into real results.
With The Wires Awards ceremony approaching, Lotame’s VP of Data Solutions EMEA, Alison Harding, sat down for a Q&A to discuss her Ad Tech Personality of the Year nomination, recognising her 20-year-long impact on the industry.
Next summer, the world’s biggest sporting event is coming to North America. With national teams competing across 16 cities in the U.S., Mexico, and Canada, the FIFA World Cup 2026 promises unprecedented scale, visibility, and unmissable commercial opportunity. It will draw billions of global viewers, pack local stadiums (and surrounding businesses), and dominate sports media. … Read more
