Article Archives - Lotame Solutions Site

2026 AdTech Trends That Will Redefine Marketing Performance

For an industry built on connection, adtech has never felt more fragmented—until now. 2026 will be the year the pieces finally start locking into place. From the long-promised convergence of video channels to real-time, identity-powered marketing at global scale, the next twelve months will demand smarter strategy, tighter collaboration, and meaningful outcomes. Lotame’s top data experts have surfaced the trends that matter … Read more

Audience Intelligence in Marketing: Mastering the “How” and “Why” for Long-Term Success

Discover how audience intelligence in marketing reveals the “why” behind performance, uncovers new audience opportunities, and drives smarter, data-driven strategies.

Holiday Shopping Trends 2025: Why Behavior — Not Intent — Drives Opportunity for Marketers

See how 2025 holiday shopping trends—especially among Gen Z and Millennials—are shifting and what marketers can do with new AI-driven behavioral insights.

How CMOs Lead in the Age of AI: Marketing’s New Mandate

How CMO's lead in the Age of AI | Insights from Lotame's VP of Marketing, Danielle Smith

Learn how modern CMOs drive growth through agility, financial fluency, and data leadership in an era defined by disruption and AI.

New Year’s Audiences to Target: 6 Insights to Turn Resolutions into Real Results

data-driven insights on New Year’s audiences to target for marketers

Discover which New Year’s audiences to target in 2025. Use Lotame’s data to align your marketing with motivated, high-intent consumers.

The Data Diet Your AI Needs to Thrive: Q&A with Lotame CRO Chris Hogg

Building an AI Data Strategy for Marketers | Q&A with Chris Hogg

Lotame CRO Chris Hogg explains why connected, high-quality data and identity resolution are critical to build a successful AI data strategy for marketers.

5 Creative Ways to Use Marketing Data (That Most Brands Haven’t Tried Yet)

Discover five creative ways to use marketing data—from identifying growth audiences to pairing AI with storytelling—and learn how top brands turn data into real results.

Impacting Ad Tech: A Q&A with Alison Harding, Finalist for Ad Tech Personality of the Year

alison harding the wires ad tech personality of the year

With The Wires Awards ceremony approaching, Lotame’s VP of Data Solutions EMEA, Alison Harding, sat down for a Q&A to discuss her Ad Tech Personality of the Year nomination, recognising her 20-year-long impact on the industry.

Marketing to World Cup 2026 Audiences: A Strategic Playbook for Advertisers

Next summer, the world’s biggest sporting event is coming to North America. With national teams competing across 16 cities in the U.S., Mexico, and Canada, the FIFA World Cup 2026 promises unprecedented scale, visibility, and unmissable commercial opportunity. It will draw billions of global viewers, pack local stadiums (and surrounding businesses), and dominate sports media. … Read more

AI for Advertising Agencies: How Indie Shops Can Win with Data and AI

Discover how independent advertising agencies can use data and AI to compete with holding companies. Build smarter data strategies and drive better results.

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