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Discover how Zuzana Urbanova’s 20+ years in adtech reflect Lotame’s compound experience—helping brands use identity-driven data to drive smarter marketing outcomes.
Marketers love to say they’re data-driven. And sure — dashboards are packed, charts are polished, and the acronyms keep multiplying. But the problem no one loves talking about? Having data isn’t the same as knowing who you’re actually talking to. As third-party cookies disappear and privacy expectations rise, many brands are discovering that their data doesn’t travel very well anymore. Signals are fragmented. Audiences don’t line up. Measurement … Read more
A year ago, this week four of us from Lotame met with Groupe to start a rapid deep dive into our compatibility as businesses. Honestly those three months leading up to the announcement of Lotame’s acquisition are a blur. The small team under the tent was acting with two mindsets: business as usual, and the exact … Read more
For an industry built on connection, adtech has never felt more fragmented—until now. 2026 will be the year the pieces finally start locking into place. From the long-promised convergence of video channels to real-time, identity-powered marketing at global scale, the next twelve months will demand smarter strategy, tighter collaboration, and meaningful outcomes. Lotame’s top data experts have surfaced the trends that matter … Read more
Discover how audience intelligence in marketing reveals the “why” behind performance, uncovers new audience opportunities, and drives smarter, data-driven strategies.
See how 2025 holiday shopping trends—especially among Gen Z and Millennials—are shifting and what marketers can do with new AI-driven behavioral insights.
Learn how modern CMOs drive growth through agility, financial fluency, and data leadership in an era defined by disruption and AI.
Discover which New Year’s audiences to target in 2025. Use Lotame’s data to align your marketing with motivated, high-intent consumers.
Lotame CRO Chris Hogg explains why connected, high-quality data and identity resolution are critical to build a successful AI data strategy for marketers.
Discover five creative ways to use marketing data—from identifying growth audiences to pairing AI with storytelling—and learn how top brands turn data into real results.
