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See how 2025 holiday shopping trends—especially among Gen Z and Millennials—are shifting and what marketers can do with new AI-driven behavioral insights.
Now is the time to start planning and launching your Q4 holiday season campaigns using our holiday shopping audience segments at scale.
The world is moving at extraordinary speed. Viral trends emerge and disappear within days, cultural niches form inside increasingly fragmented bubbles, geopolitical tensions disrupt economic stability, and even traditional seasonal patterns are becoming less predictable. In this environment, how can marketers build brands with staying power while still responding to constant change? The answer begins … Read more
Are Free Platform Audiences Really Free? Every marketer loves a freebie. When a large media platform offers ready-made audience segments at no additional cost, the proposition can feel irresistible. Need to reach in-market auto buyers, frequent travelers, or luxury shoppers? There is often a pre-built audience waiting to be activated. But there is a hidden challenge: everyone … Read more
Audience portability has quietly become a baseline requirement. Most marketers and agencies don’t run on a single demand-side platform (DSP) anymore. Different DSPs support different inventory, formats, and regions, so activation rarely happens in just one place. As programmatic buying has grown more complex, marketers now juggle multiple buying platforms, data sources, and measurement tools … Read more
The most important shifts in marketing share one thing: data. And the companies that benefited most from those shifts share something too. They solved hard data problems before their competitors saw them coming. Mobile was once dismissed as niche. Identity resolution lived quietly inside data teams. AI felt too far off to plan for. Today, … Read more
Alison Harding has spent her career in the front lines of advertising’s biggest transformation. She started in classified newspaper sales, knocking on doors and walking the high street. Today, she leads data solutions across EMEA at Lotame, helping brands reach billions of consumers through smarter targeting. In a recent episode of Meeting You Where You’re At, Alison sat down … Read more
TL;DR They’re active grocery shoppers, fitness-oriented (1 in 4 runs), and engaged in culture and content. They balance value and premium spending, especially in food, retail, and automotive. They also include a meaningful number of B2B decision-makers, making them relevant for enterprise targeting—not just consumer campaigns. Bottom line:This is a high-scale, high-intent lifestyle audience. Most … Read more
Most brands are still buying inventory. The winners are buying identity-driven audiences. See what’s actually working in programmatic—and how to scale across channels.
Explore the most impactful summer marketing trends powered by Lotame Data Exchange insights. Learn how summer audiences stack intent across travel, live events, dining, retail, and media—and how marketers can target high‑intent consumers with smarter, seasonal strategies.
