Article Archives - Lotame Solutions Site

Agency Data Strategist Guide: Identity Resolution, Clean Rooms, Data Collaboration & DSP Integrations

If you’re an agency data strategist evaluating identity resolution, clean rooms, and audience activation platforms, this guide answers common technical and strategy questions. Agency data strategists sit at the center of today’s marketing technology ecosystem. They vet identity solutions, design cross-platform integrations, govern privacy-first standards, and optimize audience activation across multiple clients and media environments. But the data landscape is changing quickly. Cookies are disappearing, privacy regulations are evolving, and … Read more

International Women’s Day: The Experience That Shapes Us

At Lotame, we talk often about experience, about the kind you can’t fast-track, automate, or replicate with a slide deck full of buzzwords. This year, as we celebrate International Women’s Day, we’re honoring something deeper: the compound experience built over 20 years by the women who show up, speak up, adapt, lead, and keep learning, especially when the industry shifts beneath their feet. Adtech moves … Read more

Experience Isn’t Optional: Zuzana Urbanova on Building What Lasts in Adtech

Discover how Zuzana Urbanova’s 20+ years in adtech reflect Lotame’s compound experience—helping brands use identity-driven data to drive smarter marketing outcomes.

Identity Driven Marketing: Why Identity Is Doing the Heavy Lifting Now

Identity-driven marketing does the heavy lifting

Marketers love to say they’re data-driven. And sure — dashboards are packed, charts are polished, and the acronyms keep multiplying. But the problem no one loves talking about? Having data isn’t the same as knowing who you’re actually talking to. As third-party cookies disappear and privacy expectations rise, many brands are discovering that their data doesn’t travel very well anymore. Signals are fragmented. Audiences don’t line up. Measurement … Read more

Notes From a 20-Year CEO, One Year Post-Acquisition by Publicis

a message from Andy, one-year post Publicis acquisition

A year ago, this week four of us from Lotame met with Groupe to start a rapid deep dive into our compatibility as businesses. Honestly those three months leading up to the announcement of Lotame’s acquisition are a blur. The small team under the tent was acting with two mindsets: business as usual, and the exact … Read more

2026 AdTech Trends That Will Redefine Marketing Performance

For an industry built on connection, adtech has never felt more fragmented—until now. 2026 will be the year the pieces finally start locking into place. From the long-promised convergence of video channels to real-time, identity-powered marketing at global scale, the next twelve months will demand smarter strategy, tighter collaboration, and meaningful outcomes. Lotame’s top data experts have surfaced the trends that matter … Read more

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Agency Data Strategist Guide: Identity Resolution, Clean Rooms, Data Collaboration & DSP Integrations

International Women’s Day: The Experience That Shapes Us

Experience Isn’t Optional: Zuzana Urbanova on Building What Lasts in Adtech

Identity Driven Marketing: Why Identity Is Doing the Heavy Lifting Now

Notes From a 20-Year CEO, One Year Post-Acquisition by Publicis

2026 AdTech Trends That Will Redefine Marketing Performance

Audience Intelligence in Marketing: Mastering the “How” and “Why” for Long-Term Success

Holiday Shopping Trends 2025: Why Behavior — Not Intent — Drives Opportunity for Marketers

How CMOs Lead in the Age of AI: Marketing’s New Mandate

New Year’s Audiences to Target: 6 Insights to Turn Resolutions into Real Results