Article Archives - Lotame Solutions Site

Higher Education Audience Insights: What Behavioral Data Reveals About College‑Connected Consumers

TL;DR They’re active grocery shoppers, fitness-oriented (1 in 4 runs), and engaged in culture and content. They balance value and premium spending, especially in food, retail, and automotive. They also include a meaningful number of B2B decision-makers, making them relevant for enterprise targeting—not just consumer campaigns. Bottom line:This is a high-scale, high-intent lifestyle audience. Most … Read more

Stop Buying Inventory. Start Buying Audiences: Paul Calver on What’s Actually Working in Programmatic

Most brands are still buying inventory. The winners are buying identity-driven audiences. See what’s actually working in programmatic—and how to scale across channels.

Summer Marketing Trends: What Consumers Really Want

Explore the most impactful summer marketing trends powered by Lotame Data Exchange insights. Learn how summer audiences stack intent across travel, live events, dining, retail, and media—and how marketers can target high‑intent consumers with smarter, seasonal strategies.

Q&A with Sebastian Yoffe: Turning First-Party Data Into Real Insights with Data Enrichment

Learn how data enrichment turns first-party data into sharper audiences and smarter campaigns — with insights from Lotame’s LATAM Managing Director.

Navigating Unpredictable Consumer Behaviour with Data: A Q&A with Kristen Whitmore

If marketers had a dollar for every time consumers said one thing and did another…well, they wouldn’t need better data. The growing disconnect between intention and action has made audience behaviour harder to pin down—and easier to misread. Kristen Whitmore, VP of Consumer Intelligence & Analytics at Lotame, breaks down how brands can cut through the noise, rethink their … Read more

Data Marketplace Insights and Trends: How Modern Marketers Are Winning With Audience Enrichment

Data Marketplace Insights and Trends for Audience Enrichment

Explore 2026 data marketplace trends and how audience enrichment helps marketers improve targeting, scale reach, and drive measurable performance.

How to Evaluate Data Partners in a Data Marketplace: An Agency Checklist

Learn how agencies and media buyers should evaluate data partners before purchasing audience data. Discover the criteria Lotame uses to vet data providers in a data marketplace.

The World Cup Isn’t Just a Media Moment. It’s a Data Moment.

Every four years, the World Cup delivers something marketers crave: mass attention. But attention alone is no longer enough. Today’s global tournaments generate a surge of behavioral signals, from second-screen browsing and social chatter to real-time purchasing and location shifts. The brands that win are not simply the ones that show up during the matches. They’re the ones that understand audiences … Read more

Data Partnerships: Why They’re Driving the New Collaboration Economy

Discover why data partnerships are becoming essential for modern marketing strategy. Learn how privacy-safe collaboration improves audience insight, targeting, and growth.

Agency Data Strategist Guide: Identity Resolution, Clean Rooms, Data Collaboration & DSP Integrations

If you’re an agency data strategist evaluating identity resolution, clean rooms, and audience activation platforms, this guide answers common technical and strategy questions. Agency data strategists sit at the center of today’s marketing technology ecosystem. They vet identity solutions, design cross-platform integrations, govern privacy-first standards, and optimize audience activation across multiple clients and media environments. But the data landscape is changing quickly. Cookies are disappearing, privacy regulations are evolving, and … Read more

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