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Discover how audience intelligence in marketing reveals the “why” behind performance, uncovers new audience opportunities, and drives smarter, data-driven strategies.
See how 2025 holiday shopping trends—especially among Gen Z and Millennials—are shifting and what marketers can do with new AI-driven behavioral insights.
Learn how modern CMOs drive growth through agility, financial fluency, and data leadership in an era defined by disruption and AI.
Discover which New Year’s audiences to target in 2025. Use Lotame’s data to align your marketing with motivated, high-intent consumers.
Lotame CRO Chris Hogg explains why connected, high-quality data and identity resolution are critical to build a successful AI data strategy for marketers.
Discover five creative ways to use marketing data—from identifying growth audiences to pairing AI with storytelling—and learn how top brands turn data into real results.
With The Wires Awards ceremony approaching, Lotame’s VP of Data Solutions EMEA, Alison Harding, sat down for a Q&A to discuss her Ad Tech Personality of the Year nomination, recognising her 20-year-long impact on the industry.
Next summer, the world’s biggest sporting event is coming to North America. With national teams competing across 16 cities in the U.S., Mexico, and Canada, the FIFA World Cup 2026 promises unprecedented scale, visibility, and unmissable commercial opportunity. It will draw billions of global viewers, pack local stadiums (and surrounding businesses), and dominate sports media. … Read more
Discover how independent advertising agencies can use data and AI to compete with holding companies. Build smarter data strategies and drive better results.
TL;DR Lotame’s NFL fan demographics and behavior insights paint a vivid picture of fans who represent a true cross-section of the U.S. population. Their habits stretch well beyond football, making them a powerful consumer group for advertisers. Key insights: I’ll be honest: being a Jets fan is like being locked in perpetual optimism. One week, … Read more
