Resources
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Article
5 Creative Ways to Use Marketing Data (That Most Brands Haven’t Tried Yet)
Alexandra Theriault
4 min read
Featured Content
Maximize Campaign ROI with Lotame’s Seasonal Audience Segments
Plan ahead with ready-made, addressable audiences for every quarter. Reach high-intent consumers around global holidays and peak buying moments across screens. Read the guide.
Research
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12 Min Read
How to Use Data to Power Your CTV Advertising Strategy
CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers. Read more.
Guide
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10 Min Read
Back to Basics: What is Identity Resolution?
Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world. Read more.
Article
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10 Min Read
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Article
4 min read
5 Creative Ways to Use Marketing Data (That Most Brands Haven’t Tried Yet)
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Article
3 min read
Impacting Ad Tech: A Q&A with Alison Harding, Finalist for Ad Tech Personality of the Year
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Article
8 min read
Marketing to World Cup 2026 Audiences: A Strategic Playbook for Advertisers
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Article
3 min read
AI for Advertising Agencies: How Indie Shops Can Win with Data and AI
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Article
3 min read
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Video
3 min read
What’s Really Holding Back First-Party Data Success? A Candid Q&A with Alex Theriault
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Article
3 min read
Connected Data Marketing: How Brands Navigate Consumer Behavior in the Cost-of-Living Crisis
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Article
2 min read
Mastering Identity Resolution Strategy: How Brands Can Connect Data Without Losing Control
