Resources
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Article
Identity Driven Marketing: Why Identity Is Doing the Heavy Lifting Now
Alexandra Theriault
7 min read
Featured Content
Maximize Campaign ROI with Lotame’s Seasonal Audience Segments
Plan ahead with ready-made, addressable audiences for every quarter. Reach high-intent consumers around global holidays and peak buying moments across screens. Read the guide.
Research
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12 Min Read
How to Use Data to Power Your CTV Advertising Strategy
CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers. Read more.
Guide
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10 Min Read
Back to Basics: What is Identity Resolution?
Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world. Read more.
Article
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10 Min Read
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Article
7 min read
Identity Driven Marketing: Why Identity Is Doing the Heavy Lifting Now
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Article
4 min read
Notes From a 20-Year CEO, One Year Post-Acquisition by Publicis
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Article
5 min read
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Article
4 min read
Audience Intelligence in Marketing: Mastering the “How” and “Why” for Long-Term Success
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Article
4 min read
Holiday Shopping Trends 2025: Why Behavior — Not Intent — Drives Opportunity for Marketers
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Article
3 min read
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Article
3 min read
New Year’s Audiences to Target: 6 Insights to Turn Resolutions into Real Results
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Article
5 min read
The Data Diet Your AI Needs to Thrive: Q&A with Lotame CRO Chris Hogg
