The Publisher Desk Leverages Lotame’s DMP to Deliver High-Quality Audiences

December 7, 2017

Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced a strategic partnership with The Publisher Desk, a fully integrated revenue partner for digital content businesses. Through this partnership, publishers working with The Publisher Desk have access to advanced audience insights and unmatched behavioral targeting abilities via Lotame’s DMP.

“By combining Lotame’s rich insights and our advertising technology with our client’s first-party data, we can offer our publishers the intelligence necessary to substantially increase the value of their campaigns,” said Christopher Ward, Co-Founder of The Publisher Desk. “Leveraging our relationship with Lotame allows our portfolio of publishers access to a best-in-class DMP solution without dedicating specialized resources to manage their data initiatives.”

Each of The Publisher Desk’s clients has access to the unique audience insights available through Lotame’s DMP. Lotame’s platform enables publishers, marketers, and agencies to capture first-party audience data from any source and enrich it with insights from their global third-party data exchange. By harnessing these audience insights, The Publisher Desk is able to increase revenue and reduce costs by delivering more targeted advertising and marketing initiatives.

“Lotame is dedicated to delivering actionable insights, measurable results and value for our clients,” said Andy Monfried, Founder & CEO of Lotame. “We’re thrilled to be working with The Publisher Desk to unlock the value of their publishers’ data to give them the edge they need to be successful.”

Lotame is the leading independent data management platform (DMP), enabling companies to use data to build stronger connections with their consumers. Lotame also delivers the most widely used, trusted and comprehensive data exchange in the industry. Through its technology, Lotame helps its clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off.