Lotame Audience Builder allows you to build complex audience segments for desktop, mobile, tablet, or connected devices by selecting desired demographics, content consumption, interests, and actions made up of first-, second-, and third-party data collected and segmented by Lotame. Mix and match data segments in the Audience Builder to test different strategies and tactics that support your business needs and drive towards your performance goals.
Lotame’s Audience Optimizer puts the power of automated predictive modeling in your hands. Using advanced machine-learning algorithms combined with billions of rich behavioral interest and intent data points from the Lotame Data Exchange, Audience Optimizer allows brands to create powerful look-alike audiences to increase your prospecting pool to find more of your ideal customers, or to refine audience composition based on performance criteria. You control the scale and performance dials to find the balance that best suits your business needs.