Being able to connect and model data from any source to create 360 degree views of your consumers is vital to any successful brand.
Lotame LAB features audience building tools and automation to create, optimize, and package high performing segments. Build, model, and activate custom audiences to improve campaign targeting, increase reach, or monetize your data.
Lotame Audience Builder allows you to build complex audience segments for desktop, mobile, tablet, or connected devices by selecting desired demographics, content consumption, interests, and actions made up of first-, second-, and third-party data collected and segmented by Lotame. Mix and match data segments in the Audience Builder to test different strategies and tactics that support your business needs and drive towards your performance goals.
Lotame’s Audience Optimizer puts the power of automated predictive modeling in your hands. Using advanced machine-learning algorithms combined with billions of rich behavioral interest and intent data points from the Lotame Data Exchange, Audience Optimizer allows brands to create powerful look-alike audiences to increase your prospecting pool to find more of your ideal customers, or to refine audience composition based on performance criteria. You control the scale and performance dials to find the balance that best suits your business needs.
Lotame’s Syndicate Seller offers publishers an opportunity to become data sellers and generate new revenue streams. As marketers are increasingly looking to second-party data to meet their campaign needs, Syndicate Seller offers publishers an opportunity to easily connect with marketers looking to buy this premium data.