We’re pleased to offer Lotame audiences for all stages of life — for students, job seekers,…
With so much emphasis on the impact data can have on campaign performance, targeting and analytics, it is easy to see why the quality of data matters. This is why Lotame has created our brand new Precision Audiences, data segments that exceed industry on-target benchmarks and improve targeting, insights, and analytics. First-to-market from this line are our Precision Demographic Audiences, now available in your DSPs.
Created with our proprietary curation and verification process, Lotame Precision Audiences are:
A major CPG brand used Lotame Precision Demographic Audiences for demographic targeting, and here is a sample of how they scored compared to industry benchmarks:
Precision Audiences are now available in your DSP for immediate purchase. Or, if you want more info on these Precision Audiences, fill out the form below and someone from our team will get in touch! Or read more about the Lotame Data Exchange.
We believe that improving the quality of data and trust of data companies across our industry is crucial to the growth of programmatic advertising. Lotame is working with leading industry groups and partners to create the most trusted data ecosystem possible.
Lotame is uniquely positioned to address the issue of data quality. As we rely on our experience and knowledge in the digital data space to continue to create cutting-edge technology, we are leading the way when it comes to data quality for our clients and the industry. Why are we uniquely positioned to lead this charge for Data Quality?
Want to learn more? Let’s chat! We’d love to tell you more about Lotame’s Precision Audiences. Send an email to firstname.lastname@example.org or fill out this form to set up a time to talk. Or read more about Lotame’s products.