With so much emphasis on the impact data can have on campaign performance, targeting and analytics, it is easy to see why the quality of data matters. This is why Lotame has created our brand new Precision Audiences, data segments that exceed industry on-target benchmarks and improve targeting, insights, and analytics. First-to-market from this line are our Precision Demographic Audiences, now available in your DSPs.
What Are Precision Audiences?
Created with our proprietary curation and verification process, Lotame Precision Audiences are:
VALIDATED: Proprietary “continually on” validation tests mean these segments exceed industry standards so you can be confident you are reaching your intended audience.
GLOBALLY SCALED: Covers all major markets, creating an opportunity for quality data across all audiences.
PROPRIETARY: Curated & validated by Lotame’s team of data experts, unlike anything else available on the market!
Lotame Precision Audiences: By the Numbers
A major CPG brand used Lotame Precision Demographic Audiences for demographic targeting, and here is a sample of how they scored compared to industry benchmarks:
In the US, the CPG brand tested an audience of 20MM females ages 18-34. The results scored double the accepted industry benchmark!
In the UK, the CPG brand tested an audience of 40MM females 25-54. This audience tested 25% above benchmark at 40MM profiles
In Germany, the CPG brand tested an audience of 40MM male profiles age 18-34. This audience scored 30% above accepted industry benchmarks
Hear From Lotame Clients Who Use Precision Data
Want to Get Precision Data?
Precision Audiences are now available in your DSP for immediate purchase. Or, if you want more info on these Precision Audiences, fill out the form below and someone from our team will get in touch! Or read more about the Lotame Data Exchange.
Lotame is Committed to its Leadership Position on Data Quality.
We believe that improving the quality of data and trust of data companies across our industry is crucial to the growth of programmatic advertising. Lotame is working with leading industry groups and partners to create the most trusted data ecosystem possible.
Lotame is a member of the IAB’s Data Council, which created the Data Center for Excellence’s “Data Maturity Model for Digital Advertising”
Our SVP & GM of Lotame Data Solutions sits on the board of the IAB’s Data Center for Excellence
Lotame is uniquely positioned to address the issue of data quality. As we rely on our experience and knowledge in the digital data space to continue to create cutting-edge technology, we are leading the way when it comes to data quality for our clients and the industry. Why are we uniquely positioned to lead this charge for Data Quality?
Expertise: Lotame staffs a team of data scientists and architects, software engineers, product managers and data operations professionals, working to constantly improve data quality across the board.
Data Footprint: While data quality and precision has become a focus, we know that scale still matters. Lotame is able to leverage our pool of 4 billion unique profiles as well as the billions of data points passed in against those profiles to identify key signals for various attributes.