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Lotame’s Take on Modern Marketing and Powerful Data

Published on June 15, 2017

Want to learn more about powerful data and digital combined? Ryan Rolf, VP of Data Sales will be speaking at the upcoming MeritDirect CO-OP2017 Marketing & Interactive Conference taking place June 21-23rd in White Plains, NY. This event attracts 250 leaders from B2B multichannel, direct marketing and publishing firms in North America, and covers the latest on data, digital and analytics. You won’t want to miss the following strategic session on Thursday, June 22nd, 1:30 – 2:15pm: The Digital Knowledge Center: Modern Marketing and the Power of Data

Catch Ryan’s panel session, The Digital Knowledge Center: Modern Marketing and the Power of Data, on Thursday, June 22nd directly following the networking lunch. Patrick Dolan, COO of the IAB and founder of the IAB Data Center Of Excellence, will be moderating this digital data panel from leading Data Management Platforms (DMP’s). The discussion will offer “news you can use”, helping marketers think strategically about leveraging data in an OmniChannel world. The following panelists will share specific case studies on how data is being leveraged as a powerful asset today while highlighting the latest trends:

Ryan Rolf, VP of Data Sales, Lotame; Mark Johnson, CMO, Bombora; Luke McGuinness, Head of Data and Monetization, LiveRamp; Niraj Deo, Sr. Director, Product Management, Oracle Data Cloud.

About Ryan Rolf:
Ryan leads the global Sales and Account Management teams for Lotame’s Data Exchange. After launching the business in 2010, Ryan has led audience targeting partnerships and client relationships with advertisers and platforms across the advertising ecosystem. Ryan is most recently excited with the advancements in data quality initiatives across the industry, as well as the convergence of TV and Digital. Ryan is pursuing his MBA at New York University – Stern School of Business and has a BBA from University of Wisconsin-Madison.

View the full MeritDirect agenda

Looking to attend? The CO-OP is a private event but you may contact your sales representative or sales@meritdirect.com for more details.

We hope to see you there!