Lotame and Visual IQ Roadshow on Marketing Intelligence (West Coast)

June 10, 2017

Lotame and Visual IQ, the leading provider of marketing intelligence software, are hosting a complimentary series of captivating happy hour discussions along the West Coast on Marketing Intelligence – The Intersection of Audience and Attribution. Join us in Santa Monica and San Francisco on July 11th and 12th for data, drinks and networking.

Attendance is open to all marketers, agencies and business leaders and is free to attend.

  • Register for Santa Monica on Tuesday, July 11th, 6:00-9:00 PT
  • Register for San Francisco on Wednesday, July 12th, 6:00-9:00 PT

Hear perspectives from Visual IQ’s Chief Revenue Officer, Ralph Robertson and Lotame’s Mark Sanders, Director, Global Sales Engineering on how marketing intelligence can help you optimize your budget across touch points and audience segments, while orchestrating consumer experiences that drive meaningful business results. Plus, compare notes with peers from the local marketing and technology community.

The discussion will cover:

  • How marketers across all industries are leveraging the combined power of audience and attribution to drive people-based marketing strategies
  • New techniques for measuring marketing and advertising performance by audience segment
  • How to use these insights to optimize budget and improve the consumer experience

During the evening, attendees will discuss industry trends, techniques for measuring and optimizing marketing performance, and the benefits of adopting an advanced multi-touch attribution and audience measurement solution.

We hope to see you there! Register today using the links above. Space is limited.

Visual IQ is the world’s leading marketing intelligence software provider. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra-channel optimization recommendations needed to drive business goals and maximize return. By offering media mix modeling, TV attribution and multi-touch attribution in a consolidated platform, Visual IQ is the only provider that delivers the comprehensive, audience-driven intelligence that brands and agencies need to optimize performance across their entire marketing and advertising mix.