Partnership enables clients to understand marketing performance in combination with audience attributes. LONDON--(BUSINESS WIRE)--Visual IQ,…
Lotame and Visual IQ, the leading provider of marketing intelligence software, are hosting a complimentary series of captivating happy hour discussions along the West Coast on Marketing Intelligence – The Intersection of Audience and Attribution. Join us in Santa Monica and San Francisco on July 11th and 12th for data, drinks and networking.
Attendance is open to all marketers, agencies and business leaders and is free to attend.
Hear perspectives from Visual IQ’s Chief Revenue Officer, Ralph Robertson and Lotame’s Mark Sanders, Director, Global Sales Engineering on how marketing intelligence can help you optimize your budget across touch points and audience segments, while orchestrating consumer experiences that drive meaningful business results. Plus, compare notes with peers from the local marketing and technology community.
The discussion will cover:
During the evening, attendees will discuss industry trends, techniques for measuring and optimizing marketing performance, and the benefits of adopting an advanced multi-touch attribution and audience measurement solution.
We hope to see you there! Register today using the links above. Space is limited.
ABOUT VISUAL IQ
Visual IQ is the world’s leading marketing intelligence software provider. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra-channel optimization recommendations needed to drive business goals and maximize return. By offering media mix modeling, TV attribution and multi-touch attribution in a consolidated platform, Visual IQ is the only provider that delivers the comprehensive, audience-driven intelligence that brands and agencies need to optimize performance across their entire marketing and advertising mix.