Publishers who use Amazon Publisher Services (APS) now have a convenient and free way to reach more consumers with Lotame Panorama IDTM, the first global, people-based, privacy-first identifier for the open web.
Through the recently announced integration with APS Connections Marketplace (CxM), publishers who use CxM can drive more revenue across direct and programmatic channels — with no development work required. Activate Panorama ID in seconds, with these easy, step-by-step instructions.
This new integration brings a slew of benefits for publishers looking to increase campaign ROI and inventory yield in a cookieless world. Here are just a few:
The expansion of addressable inventory ensures marketers utilizing Panorama ID can efficiently connect with consumers across browsers, mobile, CTV devices, and platforms in a privacy-first way. With this new integration, marketers can utilize an identity solution offering global activation at scale.
“We’re thrilled to work with Amazon to ensure the future of the open web. Amazon’s commitment to diversifying its identity marketplace provides publishers an easy way to test many solutions,” said Hernan Mera, Director of Global Partnerships at Lotame. “We’re confident that Panorama ID’s proven ability to deliver demand — demand publishers can actually measure — will make it a top choice.”
With the new APS integration, Lotame Panorama ID is one of the top most adopted cookieless ID solutions in the world, deployed by more than 40,000 publishers globally. See for yourself how our award-winning solution makes it easy to increase your addressability today. Check out our collection of cookieless case studies from around the world.