Too much digital advertising today is executed in silos. Audiences are built across smartphones, tablets and desktops, and campaigns are served across these devices with no clear understanding of audience overlap, and no way to effectively deliver sequential messaging. It’s one of the biggest challenges facing digital advertising today, and it is a challenge that is tackled head on by Lotame’s Cross-Device technology.
Lotame’s Cross-Device solution determines relationships that exist between billions of PII-free signals flowing from desktops, smartphones and tablets. Through this patent-pending device graph technology, different devices can be mapped together, creating significant opportunities for advertisers and publishers. Lotame’s Cross-Device technology isn’t a bolt-on product – it’s a foundational enhancement to our core DMP, and one that will transform your data management strategy.
Adding Value to Your Digital Strategy
For Publishers, Lotame Cross-Device allows you to:
For marketers and agencies, Lotame Cross-Device enables you to:
Lotame’s Cross-Device technology uses probabilistic and deterministic matching to create true, cross-screen audience segments. Probabilistic matching analyzes billions of PII-free signals flowing from desktop and mobile devices to determine whether any relationships exist. Deterministic matching is used when information is available that directly connects different devices together, such as login data from a publisher’s site and app. Consistent with Lotame’s DMP, no PII is stored or made available through this technology.