Andy Monfried explains how Lotame is working with video publishers including SpotXchange to power their…
As a marketer your number one goal is reaching the right customers with advertising most relevant to them. And while data helps you narrow and customize your targeting and messaging, there is an industry wide challenge with validating or measuring the quality of data available.
Built from the ground up using Lotame’s proprietary methodology, Lotame Precision Audiences exceed benchmarks. Imagine being able to target audiences that are up to 2 times more accurate. These audiences are validated, globally scaled…and help you take the guessing game out of purchasing the most accurate demographic data for campaigns.
Precision audiences give you full confidence that you are reaching the right demographic audiences at scale, and across all screens.
And most importantly, you can finally say goodbye to wasted ad spend.
Exceed industry benchmarks with Lotame’s Precision Audiences.
Interested in learning more about Precision Audiences? Reach out to your CS rep for more information or send us an email at firstname.lastname@example.org.