Lotame and Infogroup Media Solutions partner to create a new audience exchange covering 25+ million…
Leading big data, marketing services and analytics provider, Infogroup today launches Infogroup Audience Solutions (IAS). Using IAS, marketers can access a single view of a customer across display, video, email, social, mobile, Smart TV and direct mail to successfully deliver unified campaigns across online and offline channels.
IAS leverages Infogroup’s new partnership with Lotame, the universal cross-device data management platform that is humanizing the consumer decision journey. Lotame’s cross-screen data management platform (DMP) will distribute Infogroup’s offline proprietary business and consumer data into the online ecosystem. The partnership allows Infogroup to offer clients a custom, private DMP to securely store and manage their first-party data, third-party data sets and Infogroup’s proprietary data. When combined, clients have a full 360-degree profile of the prospect or customer.
“We chose Lotame to power Infogroup Audience Solutions due to their cutting-edge technology, world-class strategy, client services and tailored training for audience segment building, enabling Infogroup to maximize our data assets even further for our customers,” said Mike Iaccarino, Chairman and CEO of Infogroup. “Infogroup will create niche business and consumer datasets exclusively available via Lotame, such as our ExecuReach dataset, which recognizes almost 30 million business executives at both the office and at home for enhanced targeting.”
Infogroup customers can use models covering a wide spectrum of purchasing behaviors, as well as generate look- and act-alike models for advanced ad targeting or retargeting. Clients will also have the opportunity to monetize their own first-party data using Infogroup Audience Solutions.
“Infogroup’s decision to partner with Lotame validates our mission to provide best-of-breed technology for engaging with the right person on the right device,” said Lotame CEO Andy Monfried. “We’ll also benefit from the ability to leverage their immense data footprint, creating additional value for their clients and the broader online advertising ecosystem.”
“Our customers will experience better results with Infogroup Audience Solutions due to the processes we put in place to clean, categorize and segment our data before onboarding, resulting in audience optimization, higher match rates and overall improved targeting,” saidMatt Graves, Chief Data Officer at Infogroup. “It’s now easier and more efficient than ever for our clients to maximize ROI and determine quickly what marketing efforts work versus what does not.”
Infogroup Audience Solutions brings to market a combination of 280 unique B2B and B2C targetable audiences with a total consumer reach of almost 16 billion, and an average reach per consumer audience segment of 112 million. The B2B reach is equally impressive, with a total of almost 2.5 billion and an average reach per business audience segment of almost 18 million.
To learn more about Infogroup Audience Solutions, click here.
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.
Lotame enables companies to use data to build stronger connections with their consumers. Lotame is proud to be the leading independent data management platform (DMP) and offer the most widely used, trusted and comprehensive data exchange in the industry. Committed to innovation, agility and – above all, customer success – the Lotame team aims to continuously find new and meaningful ways to help its clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Lotame is headquartered in New York City, with resources around the world, including Maryland, San Francisco, London, Singapore, Mumbai and Sydney, Australia.