Dotdash (formerly about.com) is the largest source of expert content on the Internet that helps millions of users answer questions, solve problems, learn something new, or find inspiration on topics ranging from money and tech to cooking and travel.
They turned to Lotame’s data management platform to increase the click-through rate (CTR) of a digital ad campaign for a travel client in the most cost efficient way possible. The ad campaign’s original targeting requirements included both behavioral and contextual strategies. They were hoping to reach the right audience at the right cost.
Learn how about.com was able to use Lotame’s Audience Optimizer to identify profiles most likely to click and purchase tickets on their website.
Learn how Dotdash was able to see an 84% increase in CTR, and a 50% decrease in CPU (Cost Per Unique) with Lotame.
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