Third-party cookies are dying! Third-party data will disappear! Targeted advertising is a thing of the past! Digital advertisers have much to worry about if you believe the headlines. But insiders see a bright data future ahead with the right tools, teams, and partners in place. Connectivity and collaboration across the ecosystem can build an equitable, responsible, and transparent industry for advertisers, media companies, and consumers.
Watch the IAB Mexico: Conecta 2020 keynote replay with Lotame’s VP of Product Management, Pierre Diennet on this future-forward talk on the data horizon and what opportunities are out there for everyone.