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Gartner Names Lotame a “Vendor to Watch” in Digital Marketing

January 6, 2016

Lotame is honored to announce that we have been named a “Vendor to Watch” in Gartner’s January 2016 Magic Quadrant for Digital Marketing.

In a digitally driven world, it’s a challenge just to keep pace with all the change, especially in the AdTech and MarTech industry. There are many factors to consider in differentiating vendors, ranging from company size, to level of complexity, and it is sometimes very challenging to compare how each vendor is unique. Gartner’s Magic Quadrants solve this problem by offering snapshots of each different market, and identifying specific vendors that stand out in any given industry.

Gartner’s Magic Quadrants provide a graphical comparative positioning of technology and service providers where market growth is high and provider differentiation is distinct. Magic Quadrants depict markets in the middle phases of their life cycle by using a two-dimensional matrix that evaluates vendors based on their “Completeness of Vision” and “Ability to Execute.”

As the first independent data management platform, founded in 2006, Lotame is honored to be ranked in this list of esteemed vendors. We place a lot of importance on the value our SaaS platform brings to our clients, while also making Lotame an award-winning place to work. We’ve been recognized as one of the “Top Places to Work” by TCMnet, the Baltimore Business Journal, the Tech Council of Maryland, and as a finalist for the Best Data Management Platform award by Digiday.

Marketers need integration and coordination among systems to manage and optimize their targeted messaging and advertising in real time, across channels, devices and contexts, on a continuous basis. This is where Lotame’s DMP steps in – to help clients collect, organize, and activate their data from any source, at any time.  

To download the full Gartner 2016 Magic Quadrant for Digital Marketing Hubs report, visit here.

If you’d like more information on our data management platform and how we can help you make sense of your mountains of data, contact us – we’d love to chat more to discuss your data strategy or give you a demo of our product. Not sure what a data management platform is? See this article for a definition of what a DMP is and how it can help transform your business. Or, for a list of things advertisers should look for in a data management platform, check out this blog post.


Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including all warranties of merchantability or fitness for a particular purpose.