[eBook]: 6 Steps to Monetizing Your Data

March 10, 2019

Data is valuable because it tells companies about their audience’s interests, allowing them to improve their customers’ experiences and to find new customers likely to engage. Companies can derive value from their own data and they can purchase it from other sources. If you have high-quality data, you can also sell it to create a more direct economic benefit.

But how do you get from the idea of data monetization to actually doing it? To help you get started, Lotame has created a quick guide to selling data. We have simplified the process of data monetization into six easy steps. Fill out the form below to get started!

Lotame offers two ways for companies to sell their data. The first is through Lotame Syndicate, which is our 2nd party data marketplace, offering a seamless way for companies to transparently buy & sell data directly with other organizations. You can sell data directly to another Lotame customer, or you can sell it via a DSP to anyone with a DSP seat. Pretty easy, right?! Check out some of our existing data sellers via the Syndicate Marketplace. 

The second method is for a company to become an anonymous data seller on the Lotame Data Exchange. Most of our data providers here contribute anonymously to the data exchange. We also have branded data sellers on the LDX.

Not sure which one is right for you? No problem. Our team of data experts is available to talk you through the differences. Contact us to set up a time to speak with someone from our team.