Data isn't merely valuable to companies in an abstract sense. You can derive economic value…
Data is valuable because it tells companies about their audience’s interests, allowing them to improve their customers’ experiences and to find new customers likely to engage. Companies can derive value from their own data and they can purchase it from other sources. If you have high-quality data, you can also sell it to create a more direct economic benefit.
But how do you get from the idea of data monetization to actually doing it? To help you get started, Lotame has created a quick guide to selling data. Learn how to:
… and more! Register below to get started.