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Attica Media Marketplace Taps Lotame to Unify, Connect & Activate Audience Data from its O&O sites

Attica’s Media Marketplace which represents a portfolio of 14 digital brands including Capital, TheToc, Forbes Greece, Harpersbazaar, Esquire, Madamefigaro, Askmen, Athinorama, Missbloom, today announced a partnership with Lotame.

The data solutions company will help Attica’s Media premium programmatic marketplace to connect and unify audience data into a single view.

With the inclusion of Lotame’s audience management platform DMP and its cookieless, interoperable identifier Panorama ID™, Attica Media Group will add extra value to its portfolio by managing audience data assets and provide a viable and transparent programmatic marketplace.

“Our primary focus in the design of our marketplace was to increase the value of our audience through greater targeting and segmentation,” said Dimitris Nikolakopoulos, chief digital officer of Attica Media Group. “Our connectivity solution was created to facilitate and scale omnichannel marketing initiatives between our sites and brands, in the post-cookie era. Using Lotame’s technology, we will be able to deliver on the growing complexities around digital media buying, within the protected environment of our quality brands and premium content.”

Attica Media marketplace is the first marketplace in Greece, owned and operated by a publisher that aims to satisfy client needs for programmatic buying by delivering unique customer insights and well-defined audiences at scale.

With Lotame, Attica Media Group will be able to utilize audience data, so that the ROI around branded display campaigns will be far more effective.

“We’re excited to partner with Attica Media Group and bring our leading technology to the Greek market,” said Ross McMillan, VP Commercial Solutions EMEA at Lotame. “Future proofing data connectivity and addressability is our number-one priority. Attica Media Group and its marketing partners can now enrich and address audiences across browsers, devices and platforms without relying on third-party cookies.”