Lotame has created this DMP Playbook to be used as a guide to ensure you…
So, you’re a publisher and you’re ready for a data management platform? Great! You’ve already read all about how to choose a DMP, and maybe you’ve already checked out the DMP Playbook for Publishers, full of tips and tricks to maximize your DMP’s ROI.
Lotame teamed up with the awesome folks at AdMonsters to prepare this DMP Evaluation playbook, to walk you through the things to keep in mind when selecting a data management platform.
It covers What a DMP is, how publishers around the world use them to increase their bottom line and make their audience targeting even more precise, as well as a step-by-step guide for things to look for when you’re ready to make your DMP selection.
Fill out the form below to access the evaluation playbook.
And when you’re ready to take your data strategy to the next level, maybe you should check out some of these other valuable resources:
Top 6 Ways Publishers Can Use DMPs
Are DMPs Worth It? Discovering Alternative ROI for Publishers
The Value of a DMP and What a Consumer-Based ROI Approach Can Tell Us
How to Use a DMP for Content Customization