Resources
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Guide
A Marketer’s Guide to Back-to-School Campaigns
Alison Harding
4 min read
Featured Content
The Power of Data Collaboration Platforms: A Game-Changer in Digital Marketing
Data collaboration platforms are a powerful solution in digital marketing. Learn how to use them to make the most of your first-party data. Read more.
Research
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12 Min Read
How to Use Data to Power Your CTV Advertising Strategy
CTV advertising is seeing tremendous growth. Learn how to use data to power your CTV advertising strategy and reach new customers. Read more.
Guide
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10 Min Read
Back to Basics: What is Identity Resolution?
Learn what identity resolution is, how it works, and why it’s critical for privacy-first, personalized marketing in a cookieless world. Read more.
Article
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10 Min Read
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Article
2 min read
Mastering Identity Resolution Strategy: How Brands Can Connect Data Without Losing Control
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Article
3 min read
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Customer Story
2 min read
How America’s #1 Egg Brand Converts Passive Consumers into Eggvocates
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Article
4 min read
Black Friday Marketing Strategies: Data-Driven Insights for Holiday Campaigns
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Article
4 min read
Q4 Holiday Shopping Audiences: Data-Driven Segments for Smarter Campaigns
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Article
2 min read
Navigating Microsoft’s DSP Shutdown: How to Keep Your Campaigns Running Smoothly
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Press Release
1 min read
Lotame Expands Operations in ANZ With Appointment of Kirsten Newbery as Agency Sales Director
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Article
3 min read
AI‑Driven Programmatic Advertising: Is Your Data Ready to Keep Up?
