Your first-party data provides great audience insights – insights that can be further enhanced by…
In a world where many rely on third-party data to add scale or enrich their first-party data, second-party data offers a new opportunity for differentiation. While everyone has access to third-party data in the open data marketplace, second-party data is a special members-only offering that can add a new layer of differentiation in an otherwise very crowded data marketplace.
Lotame has created a guide to success with second-party data to help you understand the benefits of 2nd-party data, all the many business use cases available, and some pro-tips to help you make the most of it. Whether you have amazing data to sell, but only want to share it with specific companies, or you are a marketer looking to reach a niche audience that only specific publishers have access to, second-party data just may be the solutions.
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