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2nd Party Data: Your Guide to Success

April 2, 2018

In a world where many rely on third-party data to add scale or enrich their first-party data, second-party data offers a new opportunity for differentiation. While everyone has access to third-party data in the open data marketplace, second-party data is a special members-only offering that can add a new layer of differentiation in an otherwise very crowded data marketplace.

Lotame has created a guide to success with second-party data to help you understand the benefits of 2nd-party data, all the many business use cases available, and some pro-tips to help you make the most of it. Whether you have amazing data to sell, but only want to share it with specific companies, or you are a marketer looking to reach a niche audience that only specific publishers have access to, second-party data just may be the solutions.

Download Your Guide to Second-Party Data Success!

Fill out the form below and access all our tips and tricks.


Or, if you’d like to find out more about how you can access 2nd party data via Lotame Syndicate, please contact us. We’d love to chat.