Lotame hosted its inaugural Lotame Ignite Conference series for data management platform clients on November 2nd at Sofitel Singapore Sentosa Resort & Spa and November 7th at The Mayfair Hotel in London. Ignite APAC and EUROPE brought together nearly 300 senior level executives from Lotame’s marketer, agency and publisher client base. Both half-day events were action-packed with insights on key challenges and solutions facing the MarTech industry as well as tips, tricks and insights on how to get the most value out of Lotame’s data management platform.
In case you weren’t able to experience the events, where we heard from Lotame clients and executives, and influential players from the marketing technology industry, we’ve put together a quick recap with 2017 conference highlights:
“It was the right mix between learning new trends, networking with other professionals, and finding out how other companies are experiencing and acting on similar industry issues.” – Ignite attendee
Presentations & Discussions Focused on Topics that Impact Your Business
Publisher Consortium Model; aiTV: Bringing Audience Intelligence to TV and Video; The Truth Behind Second-Party Data; Data Creativity; DMP Innovations; APAC Publisher Consortium Model Success Story; DMP Ownership Between Brands and Agencies
“Data is just people in disguise” – Justin Peyton, Chief Strategy Officer, APAC & MENA, DigitasLBi
Don’t Be Late to the (2nd) Party; Data Quality & Fraud; DMP Client Use Cases from Greenlight and Unruly, including topics like Emotional Intelligence and Psychographic Targeting; DMP Innovations; Are You Ready for GDPR?
“Transparency between buyer and seller is key to the continued growth of 2nd-party data. The value exchange needs to remain mutually beneficial for both parties.” – Chris Hogg, Managing Director, EMEA, Lotame
Ignite by Numbers
Don’t forget to check out the event albums on our Facebook page:
If you want to revisit your Ignite experience, we’re working on compiling video interviews recorded at both events, including three recorded keynote sessions from Lotame Ignite EUROPE (Opening Keynote with Andy Monfried and two Client Keynotes with Greenlight and Unruly). In the meantime, check out the just released thought leadership video from APAC:
The Current State of Data in Video Advertising Across Asia, brought to you by Lotame and SpotX.
Thank you to our 2017 Ignite Sponsors!
Continue to Learn with Lotame DMP Playbooks!
Have you seen the DMP Playbooks for Marketers, Agencies and Publishers? Consider this your guide through the process of extracting the most value from a DMP.
We hope you find Lotame Ignite Conferences valuable and look forward to providing more tools, best practices, and insights for marketers, agencies, and publishers, year-round.
Please don’t hesitate to reach out to us at firstname.lastname@example.org with questions as we’re here to help you with your 2018 goals and data strategy.
2018 Lotame Ignite Conferences
Be on the lookout for future Ignite events across the globe. Bookmark Lotame events and check back soon for 2018 dates and locations.
Keep the conversation going on Twitter: #LotameIgnite