Our mission at Lotame is to improve the efficacy of online marketing for publishers, advertisers and marketers. Part of that mission includes educating and reporting on trends occurring within social media. Drawing on Lotame's extensive aggregated data, our Business Intelligence team develops "Innovate Data" reports or "ID" reports, on specific industry trends to further enhance your social media knowledge.
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September 27, 2009
INTERACTIVITY OVER CLICKSWe compared over 100 rich-media campaigns we ran in 2008 against industry standard measurements published by DoubleClick. You might find the results interesting. |
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April 06, 2009
TRAVEL ENTHUSIASTS IN SOCIAL MEDIAWe sampled approximately 67,000 individuals in our Co-Op who fit the description “Travel Enthusiasts,” users who reported interests in travel or demonstrated interests by sharing, posting or discussing travel related content. |
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February 16, 2009
SPORTS ENTHUSIASTS IN SOCIAL MEDIAThis report was developed from sampling over 22,000 users in our Co-Op who reported interests in sports or demonstrated interests by sharing, posting or discussing sport related content. |
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VIDEO GAMERS IN SOCIAL MEDIAWe sampled approximately 10,000 individuals in our Co-Op who fit the description ‘Video Gamer’, users who reported interests in video games or demonstrated interests by sharing, posting or discussing related video game content. |
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TEENAGE USERS IN SOCIAL MEDIAThis report was developed from brand campaigns which targeted teenagers from 13 to 17 years of age as their primary users. |
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TV ENTHUSIASTS IN SOCIAL MEDIAThis report was developed from brand campaigns which targeted ages 13 and up as their primary users and who reported having interests in TV shows, or demonstrated those interests by sharing, posting or discussing TV‐related content. |
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MOMS IN SOCIAL MEDIAThis report was developed from brand campaigns which targeted women from 25 to 54 years of age as their primary users and who reported having children or who had interests in family, babies, education and family trips. |
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I was able to take a look at the wrap up report that you sent us and it this is quite helpful. You guys were able to provide information behind CTR and really helped us to gauge a quantifiable level of engagement. Furthermore, the insights and suggestions on the last page are exactly what we’re looking for.