With third-party cookies on the chopping block, what brand marketing tools are you willing to give up? Targeting, optimization, measurement? As digital advertising plays hot potato trying to solve for a cookieless future, many marketers are writing their own futures with identity solution partners. We had a lively discussion with Winterberry Group and FCB/SIX that touched on some of the key challenges of customer acquisition in a cookieless world, and how an identity portfolio will position you for success. Watch the on-demand replay today.
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