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[Webinar Replay] Don’t Lose That Lead: Moving Customers Through the Funnel in a Cookieless World

March 10, 2021

With third-party cookies on the chopping block, what brand marketing tools are you willing to give up? Targeting, optimization, measurement? As digital advertising plays hot potato trying to solve for a cookieless future, many marketers are writing their own futures with identity solution partners. We had a lively discussion with Winterberry Group and FCB/SIX that touched on some of the key challenges of customer acquisition in a cookieless world, and how an identity portfolio will position you for success. Watch the on-demand replay today. 

Speakers:

  • Charles Ping, Managing Director EMEA, Winterberry Group
  • Fern Potter, EVP Global Strategy Officer, FCB/SIX
  • Pierre Diennet, Global Partnerships, Lotame

Register below and get access to the webinar replay.