Unlike the third-party cookie, Google’s Universal Analytics has a real and fast-approaching end date. On July 1, if you haven’t moved over to GA4, Google will do it for marketers everywhere.
Why are analytics the marketer’s albatross? Per the CMO Council, nearly 4 in 5 marketing leaders cite data, analytics, and insights as very important to customer acquisition and retention. Yet, two-thirds are only moderately confident in their approaches.
Join Lotame’s Accelerate Webinar on May 24 at 1 pm EST for a lively analysis of . . . marketer analytics. With seemingly fewer options available, what actually works today and will produce actionable intelligence tomorrow? Who’s winning the horse race among GA4, data collaboration and CDPs? Hear from subject matter experts on which tools are a data dead end versus data empowering.
Wednesday, May 24, 1 pm EST
About the speakers:
Myles Younger, Head of Innovation and Insights, U of Digital
As Head of Innovation and Insights at U of Digital, Myles Younger leads new product development, tech services, and thought leadership to help scale the company’s educational offerings to new formats, new learners and new markets. Myles’ nearly 20-year career in advertising has spanned every facet of the business, from his time in client-side marketing, to his experience as an adtech founder and product leader, to his experience inside the world of agencies and consulting. Most recently Myles was VP Go-to-Market, Data at Media.Monks and prior to that he founded the Canned Banners dynamic ads platform which was acquired by Thunder in 2017. Writing and speaking frequently on digital media and advertising topics, Myles is a regular contributor to industry publications such as Adweek, AdExchanger, and AdMonsters. Myles lives in Portland, OR with his wife and three kids, where he spends most of his free time doing dishes.
Simon Poulton, Chief Data Officer, Ignite Visibility
Simon Poulton is an industry expert on topics related to measurement and digital privacy and has been featured by The Wall Street Journal, Reuters, AdAge, FastCompany, AdWeek, Wired, Moz, Search Engine Land & more. Having previously founded & served as VP of Digital Intelligence at Wpromote, he has worked with an array of global brands to guide their approaches to data-driven marketing, including Forever 21, NBC Peacock & Whirlpool. At this time, he is preparing for his new role as Chief Data Officer at Ignite Visibility where he will oversee the strategic investment in & development of data solutions for Ignite’s clients.
Megha Jain, Senior Product Manager, GumGum
A data scientist turned Product Manager, Meg has built data analytics products in VLSI, fintech and Adtech domains. Seeing logs worth of data convert to a story in the form of a visualization which then drives decision making is the most exciting part of her day to day job. She is currently responsible for building the data platform and reporting strategy for GumGum , a contextual Adtech platform. Contextual advertising is the need of the hour in face of cookies going away, and she wants to show marketers the immense power contextual data and insights bring to the table.
Julius Rullamas, Associate Director, Audience & Identity at Kinesso
Julius is an Associate Director for Kinesso’s Audience & Identity division specializing in support of Platform Practice across DMPs, CDPs and interdependent SaaS products within the tech sector. As an AD, he helps consult and lead the platform data strategy and measurement for a number of industry verticals working closely with internal stakeholders and various IPG Mediabrand accounts. In his career, he’s garnered 8+ years of experience ranging in market research, audience insights, and data strategy across marketing/ad technologies.
Alexandra Theriault, GM Spherical
Alexandra Theriault is the General Manager for Spherical, a suite of CDP accelerator solutions, at Lotame. Alex oversees the Spherical team working alongside brands, helping them maximize the value of their first-party data to enable persona development, enrichment, analysis and advertising activation. In her prior role as Chief Customer Officer, she led the organization’s customer focus, programs and strategy across six continents. Alex brings 16 years of experience designing, developing and delivering world-class customer success for global brands, agencies, platforms and publishers across the martech industry.