Lotame Insights is a data visualization tool that allows users to monitor and leverage audience…
Customer Challenge: South India’s leading media powerhouse, Vikatan Group is renowned for its curated, credible content delivered thru multiple platforms, viz., Magazines, TV, Book and Digital publishing. Vikatan’s portfolio consists of much-loved 12 Tamil magazines, immensely captivating TV fiction series that’s been ranked #1 for over a decade and a strong, growing dynamic digital presence. Vikatan.com has emerged as a quintessential bridge that connects the smartest Tamilians across the globe to their roots & culture. Vikatan was working with a regional advertiser who was keen to drive quality leads during Diwali festive season by understanding their shopping pattern and behavioral traits in order to push relevant product offerings to them.
Lotame works with agencies, publishers and marketers around the world, in every industry, to help them increase campaign performance similar to Vikatan. If you’d like to learn more about how Lotame’s platform can help deliver valuable audience insights about your consumers, so you can increase campaign performance across screens and platforms, contact us. We’d love to show you a demo of our platform and talk data strategy so you can have amazing campaign performance just like Vikatan.