Partnership of two data powerhouses offers marketers and agencies instant access to actionable consumer intelligence across Latin America and the world
São Paulo, 22 April 2021 – Navegg today announced a partnership with Lotame to create direct access to its 2,500+ audience segments through the Lotame data management platform. The partnership provides marketers and agencies with a wide variety of granular audiences for data enrichment, ad targeting, and analytics.
Navegg reaches millions of unique visitors every month across 240,000 different tagged domains. The company offers GDPR and LGPD privacy-compliant segments across categories ranging from demographics to intent (product buying), career to technology, and more.
In addition, Lotame will provide marketers with access to Navegg’s multifaceted EveryBuyer and EveryOne offerings, which cluster various factors such as emotion, quality of life, and influence. All of Navegg’s cookie-based audiences include anti-fraud technology known as Verified Human Traffic (VHT), which distinguishes real people’s behaviors from robots.
“More and more the digital marketing is leaving behind a model based on volume and migrating to assertiveness concepts,” said Tiago Vargas, Managing Director at Navegg. “Considering that, a humanized segmentation like Navegg’s and the partnership with Lotame will be extremely valuable for the market.”
“Latin America has six of the top 10 fastest growing digital ad markets, with Colombia, Chile, and Brazil, among others,” said Sebastian Yoffe, Managing Director, Latin America & US Hispanics at Lotame. “Combining Lotame’s global footprint with Navegg’s deep resources in Latin America, in particular Brazil, offers marketers and agencies instant easy-to-buy access to and intelligence about these diverse and changing consumers.”
Marketers and agencies can find Navegg’s audiences as well as Lotame’s 1,300+ Latin America segments in the Lotame platform for activation in all major DSPs, including DV360, MediaMath, Verizon and more.
Navegg was founded in 2008 and is based in Brazil with offices in Latin America as Mexico, Colombia, Chile and Argentina. Navegg analyzes navigation habits, interests and web audience behavior online and is the benchmark in the data intelligence market and with online audience data in latin America.
Navegg’s proprietary technology classifies Internet users based on browsing behavior.
Currently, eight out of 10 of the leading publishers in Latin America, as well as large agencies and advertisers, e-commerces and blogs, use Navegg solutions for content personalization and campaign targeting.
Lotame is the leading provider of data enrichment solutions for global enterprises. Our connected and patented data technologies, curated second- and third-party data exchanges, and high-touch customer service make us the trusted choice for marketers, agencies and media companies that want to build a panoramic view of their customers and activate across the cookieless web, mobile app and OTT environments. Lotame serves its global clients with offices in New York City, Columbia MD, Argentina, London, Mumbai, Singapore and Sydney. Learn more at www.lotame.com
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