The Ozone Project, the transparent and brand safe platform for programmatic advertising, today announces its partnership with Lotame. The data company will help the programmatic platform connect and unify publishers’ audience data into a single view.
Lotame is an important component in The Ozone Project’s wider data infrastructure, sitting alongside its sophisticated run-time analytics, semantic enrichment and identity capability. In addition, the partnership will support the platform in delivering unique customer insight to individual marketer’s including intent analytics and trending interests.
Danny Spears, Commercial Director, The Ozone Project, explains: “Marketers have made clear their demand for well-defined audiences at scale. Our partnership with Lotame underlines our commitment to deliver scaled and privacy-compliant targeting across the UK’s most trusted publishers.”
“As publisher consortiums are rising up to fight the duopoly, they are finding that unifying data across each publisher’s set of brands can be very challenging — and that’s where Lotame comes in,” said Chris Hogg, Managing Director EMEA at Lotame. “Our connectivity solutions were created to facilitate and scale omnichannel marketing initiatives between publishers and brands. Using this technology, Lotame can keep each publisher’s data separate in its own hierarchy and combine it for one overall view of the total consortium data available. This makes the data more actionable in support of advertiser targeting, objectives and campaigns.”
About The Ozone Project
The Ozone Project is the only transparent and brand safe platform in the UK for programmatic advertising, offering advertisers direct access to an audience of more than 44.1 million people in premium environments across the UK’s most trusted publishers. Formed by Guardian News & Media, News UK, The Telegraph and Reach PLC, The Ozone Project provides marketers with a viable and transparent alternative to Google and Facebook.